Learn how natural brands are adapting to the Economic Challenges, focusing on innovative strategies to thrive and engage consumers effectively. A study of CPG manufacturers revealed high confidence in adapting to market changes. Despite supply chain challenges, cash flow issues, and employee retention concerns, the outlook for the next six months is positive, with [...]
Unlock the secrets to maximize the real value of your brand and significantly increase your sales and profits starting today. Eric Skay emphasizes the importance of understanding the end consumer and articulating their value to retailers. He highlights the significance of EBITDA margins, particularly in the current market and stresses the importance of focusing [...]
Unlock the full potential of your leadership and brand by leveraging wisdom Empower your brand with effective strategies. Brad Barnhart, a sought-after advisor in the industry, emphasizes the importance of unlocking leadership and brand potential for current and future success. He highlights the significance of creating healthy, sustainable companies and brands that thrive both [...]
Discover The Importance Of Knowing What Your Customer REALLY Want for effective branding strategies and business growth. Mike Berland with Decode_M discusses the importance of knowing your ideal customer and how to effectively promote your brand.
Unlock the potential of your brand with 8 proven strategies to maximize trade marketing ROI and boost brand awareness. This week’s podcast features a recording of a webinar that digs into the tactics you need to know. The goal is to help brands manage budgets, identify target customers, and avoid wasteful trade spending. The [...]
Explore how your brand is a reflection of your community and learn strategies to empower your business enhancing visibility. The strength of a brand is tied to the community it attracts, which can help sell the brand and provide support. This podcast episode features Alex, who is building a community and will share his [...]
Explore how brand success begins with clarity not confusion Discover insights to empower your brand and elevate your strategy. Kim emphasizes the value of connecting agriculture, food, and health to educate consumers about the origin of their food and its impact on their well-being combining category management expertise with health professional insights to better [...]
Explore how the economy is changing retail and discover strategies to remain relevant to shoppers in today's market. The retail landscape has changed, highlighting the fragility of the supply chain and the need for brands to step up their game. Natural brands should focus on understanding their core customers, communicating their value proposition, and [...]
Unlock growth strategies with promotion analysis to maximize your trade marketing ROI and eliminate wasted promotional spending. Trade marketing involves more than just tools; it requires experience and expertise to maximize promotional dollars. Learn what promotional tactics drive the biggest ROI and leverage it at retail. Become a trade marketing expert to gain a [...]
Learn how to get your brand discovered by retailers and successfully onto their shelves with expert strategies and insights. ECRM facilitates connections between retailers and suppliers through category-specific programs, both in-person and virtual. RangeMe, an online product sourcing platform, enables retailers to discover new products and suppliers to submit their offerings. [...]
