Retail Voodoo Archives - Retail Solved

22 09, 2021

SECRETS 268 Where To Find New Shoppers To Grow Sales And Profits, Diana Fry With Retail Voodoo and Gooder
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SECRETS 268 Where To Find New Shoppers To Grow Sales And Profits, Diana Fry With Retail Voodoo and Gooder
Brand Engagement, Podcast, Sales Story Optimization

SECRETS 268 Where To Find New Shoppers To Grow Sales And Profits, Diana Fry With Retail Voodoo and Gooder

By Daniel Lohman, CPSA|2024-05-24T14:48:53-06:00September 22nd, 2021|Brand Engagement, Podcast, Sales Story Optimization|

9 10, 2019

SECRETS 147 David Lemley With Retail Voodoo, Why Brands Need To Become Good Citizens To Win Over Future Shoppers
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SECRETS 147 David Lemley With Retail Voodoo, Why Brands Need To Become Good Citizens To Win Over Future Shoppers
Podcast, Sales Story Optimization, Video

SECRETS 147 David Lemley With Retail Voodoo, Why Brands Need To Become Good Citizens To Win Over Future Shoppers

By Daniel Lohman, CPSA|2021-09-25T19:38:03-06:00October 9th, 2019|Podcast, Sales Story Optimization, Video|

Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands. Welcome. The primary thing that sets natural brands apart from their mainstream competitors is the [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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Calculations

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Base Cases

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Cost Per Incremental Case $

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Forward Buy Cases

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Total Variable Costs $

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Total Trade Spending $

Net Unit Cost $

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.