16 08, 2021
21 01, 2020
SECRETS 162 How To Get More Profitable Distribution To Grow Sales With Daniel Lohman From Brand Secrets And Strategies
The right distribution in the right stores can skyrocket your growth while trying to sell your products in the wrong stores can be fatal. It can even derail and bankrupt your brand. You need to know the difference and how to avoid this fatal mistake. Do you want to know [...]
28 09, 2019
8 04, 2019
Make It Easy For Shoppers To Find Your Products
Merchandising Strategies to Increase Sales and Shoppers. The primary goal for every brand needs to be to make it easier for shoppers to find your products wherever they shop. Consumers want and appreciate retailers who make shopping easy, convenient, and stress-free, saving them valuable time and money. Shoppers literally have unlimited choices when it [...]
26 03, 2019
Followthrough is the most important pillar of your sales success
Have you ever played a sport? In golf, the followthrough is the most important part of your swing. It guides the ball to the cup. The same is true in every sport and it is equally true in business. Try this experiment. Look to somewhere other than the target the next time you play [...]
20 03, 2019
Use the shopper market basket to grow sales and shopper loyalty
Time-starved consumers rarely choose only one item when they shop at any store. They strive to get all the items on their shopping list while they are in the store. They want convenience and they don’t have time to shop multiple stores. So why does this matter? When a shopper buys your brand, [...]
17 10, 2018
Maximize each and every selling opportunity – never miss an opportunity to put your best foot forward
Most promotional spending is wasted or ineffective. The goal of every promotion should be to introduce your product to new customers. Current strategies do little to drive sustainable growth. Brands need to do more than “rinse and repeat” previous promotions to stand out in a crowded category. Trade spending includes everything needed to get [...]
10 10, 2018
Digital strategies to drive sustainable sales
Digital strategies can exponentially explode your sales, broaden your audience, and help you build a robust and loyal community. Natural brands are at a competitive disadvantage compared to their mainstream counterparts. Digital strategies change this equation in your favor and at a fraction of the price of traditional strategies. Brands need to OWN their [...]
26 09, 2018
The cornerstone of your brand – your customer
Every brand begins by focusing on their customer's needs and wants. Sadly, most brand strategies overlook your customer and their importance to your brand's success. The 4P’s (in this weeks article – The cornerstone of retail) are focused on manipulating customers to purchase discounted and promoted products. Natural products that put the shopper first [...]