A "one size fits all" merchandising strategy won't work in today's competitive environment. Here are seven merchandising strategies for natural manufacturers and retailers. Merchandising strategies are a valuable component of any retailer’s success, but a “one size fits all” approach will not work in today's competitive environment. Strategies should vary by category and sometimes [...]
Market basket refers to the assortment of items found in a customer’s shopping basket in the checkout line. Market basket is one of the most important terms in category management, shopper insights, marketing, brand management, etc. Understanding this important measure will help your brand maximize your sales growth and profits while developing loyal and [...]
Do you know the value of your promotions and whether they are reaching their intended target consumers? Most every CPG company runs promotions but are they always effective? Most are not! CPG manufacturers run promotions to increase brand awareness, increase foot traffic, support retailers, drive sales, reward loyal customers, and to load consumer’s pantries (pantry loading [...]
Manufacturers lose tens of billions of dollars each year due to out of stocks. Reduce out-of-stocks, lost sales, and annoyed customers with this advice. Balancing shopper demand with controlling inventory has always been a struggle. Despite all available technology, shelves continually go empty during promotions. This happens in all channels and with almost all [...]
Brands rely heavily on promotions to generate excitement for their products and to encourage shoppers to purchase them. The objective of every promotion is to increase the number of shoppers using their products. The focus is primarily on gaining new loyal shoppers. Promotions that don’t achieve this result are a waste of resources and [...]
Don't let fears about promotion pricing, distribution, and merchandising keep you up at night. Follow these four simple solutions to maximize every selling opportunity. Have you ever agonized over a decision only to make the wrong choice? Have you ever wanted to undo a business mistake? Have you ever wished for a "do over"? [...]
I’ve had the privilege of working with hundreds of brands in all stages of development - from start-up to well-established national brands. Rarely do I work with brands that have a clear grasp of the true costs associated with their product. This is critically important because it impacts your profits, retailer margins, product allocation, [...]
Meet your business goals with these 11 New Year's resolutions for natural manufacturers and retailers. As you begin to develop your business strategy for the next year, it's wise to first reflect on the prior year: Did you achieve all your business objectives? Did you reach your goals? What would you have done differently [...]
An effective pricing strategy can be the difference between being perceived as a market leader or follower. The wrong strategy can strip margin and make it difficult for retailers to survive and it can even push consumers away encouraging them to shop the competition. Like the story “The Three Bears,” consumers will shop a [...]
Healthy products are the focus of every retailer. Natural/better-for-you products are driving sustainable sales at every retailer across all channels. Better-for-you product sales are dramatically outpacing their conventional/mainstream counterparts due primarily to an increased awareness and focus on health and nutrition. Consumers want healthier food solutions to improve their overall health. It is virtually [...]
