Every brand begins by focusing on their customer's needs and wants. Sadly, most brand strategies overlook your customer and their importance to your brand's success. The 4P’s (in this weeks article – The cornerstone of retail) are focused on manipulating customers to purchase discounted and promoted products. Natural products that put the shopper first are responsible for driving sustainable sales across every channel and every category.
Your committed customers are far more valuable than any fees a retailer or distributor charges. Promotions should be focused on introducing your brand to new customers – increasing customer trials. Strategies that help your retailer partners increase shopper loyalty and market basket size are what sets you apart from other brands as a category leader. This weeks podcast episodes (Secrets 87 & 88) highlight the importance of making your customers a priority in every strategy.
The primary focus of my podcast, articles, and courses are to help you get your products onto more retailer’s shelves and into the hands of more shoppers. Goal setting is the foundation of every strategy I teach. It can give you a substantial competitive advantage while saving you valuable time and money.
Empowering Brands | Raising The Bar
Ever wish you just had a roadmap? Well, now you do!
Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking, and know the answers to, the weekly newsletter, articles, and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want, and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
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