Retail Solved – Featured Courses

Tired of feeling like an ATM Machine?  Wish you could scale faster?  You're not alone! Learn What You Need To Know To Launch And Scale Your Brand.

Several Brand Building Courses Are Free!

Signature Courses

Trade Marketing Essentials

This course is for any brand looking to generate more customers, increase sales, save valuable time and money while maximizing your Trade Marketing ROI

Effective promotions are the rocket fuel for your brand!

Are you tired of wasting money? Do you feel like an ATM machine with everyone having their hand out? Are you frustrated that you see little, if any, tangible benefit from your promotions? You are not alone!

Trade spending represents around 25% of your gross sales and yet over 70% is wasted.

Let’s fix that!

Stop wasting money! Maximize your Trade Marketing ROI with proven strategies to grow profitable sales and gain a competitive advantage

You will learn:

• The biggest reason brands fail and how to NOT become a statistic.
  • Trade spending includes everything needed to promote your brand. Most trade spending is wasted. Learn how to avoid the pitfalls other brands face while gaining an unfair competitive advantage
• How to maximize each and every selling opportunity!
  • Effective promotions get your brand into the hands of more shoppers, convert occasionally customers into loyal evangelists, grow sales and profits while maximizing your promotional ROI. They are the engine of your business – make certain you use the right fuel
• How to not feel like an ATM machine
  • Retailers and distributors demand you participate in their promotional programs but few if any, help you grow sustainable sales. Learn strategies to choose the best promotions to grow sales and profits and not bankrupt your brand.
• Why most promotions fail and how to avoid throwing money away
  • Most brands struggle to measure and evaluate promotional effectiveness. This does not need to be overly complicated. This critical skill determines how long your brand will be around, months, years, or longer. Learn the basic skills to drive profitable sales.

Results matter! Exactly why you need this course.

Are you completely satisfied with your brokers results? Do their results meet with your expectations?

Let's be honest, brands have a love/hate relationship with their brokers (and agencies). They work for you but how often do you feel that your brand is a priority to them? Do you wish you knew how to hold them accountable and leverage them to explode sales?

Learn how to hold brokers accountable to YOUR strategies to drive profitable sales growth while remaining captain of your ship (brand)

Effective Broker Management

This course is for

You will learn:

• 1. The pros and cons of working with a broker or agency
• Most brands have a love hate relationship with their brokers. This is due primarily to poor communication and unrealistic expectations. Learn what you need to know to get a high ROI from your broker
• 2. Why you need to OWN your brand strategy and not farm it out
• Brands should NEVER farm out their go-to-market strategy. You put all your creativity, passion, and love into creating a product that is going to change the world. Your go-to-market strategy should be every bit as creative. Brokers tend to use cookie cutter strategies – the same strategies they use for all brand they represent. Learn how this can impact your brands and why this matters
• 3. How to maximize sales with a broker or agency
• A broker is an extension of your brand. They are your external sales team. They can be a tremendous resource when managed correctly. Learn strategies to drive sales while holding them accountable
• 4. My favorite strategies for maximizing broker effectiveness
• What gets measured gets done! Having the right tools and strategies to guarantee effective retail execution is your key to success
• 5. How to improve your brand's value to retailers and investors
• The valuation of your brand determines the terms you use to negotiate with investors. A better valuation opens your brand to more strategic investors and greater opportunities
• 6. How to level the playing field between you and your most sophisticated competitorLeveraging True Category Management with your broker team can be the great equalizer between brands of all sizes. It can give you a significant and sustainable competitive advantage. Learn how to explode sales and profits with strategies other brands overlook7. And much more, …

Proven Strategies To Maximize Your Trade Marketing ROI

This course is for

Effective promotions are the rocket fuel for your brand!

Over 70% of your promotional spending is wasted or ineffective, why most brands fail. Avoid this fatal mistake. Learn how to not be a statistic

You will learn:

• The biggest reason brands fail and how to NOT become a statistic
• Trade spending includes everything needed to promote your brand. Most trade spending is wasted. Learn how to avoid the pitfalls other brands face
• 2. How to maximize each and every selling opportunity!
• Effective promotions expand runway, grow sales, and maximize your promotional ROI. They are the engine of your business – MAKE certain you use the right fuel
• 3. How to not feel like an ATM machine
• Retailers and distributors demand you participate in their promotional programs but few if any help you grow sustainable sales? Learn strategies to choose the best promotions to grow sales and profits and not bankrupt your brand
• 4. Why most promotions fail and how to avoid throwing money away
• Most brands struggle to measure and evaluate promotional effectiveness. This does not need to be overly complicated. This critical skill determines how long your brand will be around, months, years, or longer. Learn the basic skills to drive profitable sales

Results matter! Exactly why you need this course.

Every new item a retailer adds to a category requires that one item be discontinued. Do you want to trust the fait and the future of your brand to anyone BUT you? The simple strategies taught in this course will keep you from being at the mercy of others including your competitors. It can also help position you as a trusted and valued partner to your retailers which could open new doors to incremental opportunities.

Don’t trust your future to anyone BUT you. Learn how to help guide retailers drive sales by making it easy for shoppers to find and buy your brand

Maximize Sales With The Right Product Assortment Strategies

This course is for

You will learn:

• 1. How to maximize sales with the right product assortmentShoppers have literally unlimited choices when it comes where they shop. Help your retail partners gain a competitive advantage in a cutthroat industry – why this matters and how this can help you explode sales
• 2. How to avoid a competitor's new item discontinuing your brandDo you want anyone BUT you to manage your distribution? Every new product added to a category requires that one be discontinued. Guide retailers to grow sustainable sales with the right product assortment that includes your brand
• 3. How to convert occasional customers to loyal shoppersHelp your retail partners avoid the pitfalls of disappointing customers and “inviting” them to shop their competition. Retailers need your help! This begins with giving shoppers what they want including the products they want – your brand
• 4. Why the Pareto Curve is the worst tool for managing category growthMost brands and retailers rely heavily on the 80/20 rule for managing product assortments BUT this frequently overlooks important growth drivers and brands like yours. Learn why this matters and how to avoid allowing someone else to determine your brands fate

Turnkey Sales Story Strategies

This is a free course.  This course is for

Proven Strategies To Grow Sales And Profits For Your Natural Food Brand

Have you ever wished you had a magic strategy to outperform other brands. Now you do!

For any brand that has the discipline to complete this course and bake these strategies into their DNA, you can gain a significant and sustainable competitive advantage.

Retail is expensive – its pay to play. You need a healthy foundation to grow your brand on. You also need a secret weapon other brands overlook, ignore, or don’t know about to grow sales and profits. This course has both!

How To Get Your Brand On The Shelf, Expand Distribution and Understand What Retailers REALLY want – Your Roadmap To Success

You will learn:

• How to not become a statistic – why most brands fail!Over 80% of natural brands fail within the first year. This is largely due to faulty brand positioning. Learn strategies to help you get your product onto more store shelves and into the hands of more shoppers
• 2. The importance of a solid brand strategy (foundation) before you launch – before your next saleHint: A solid brand strategy, or go-to-market strategy, is critical to your success. You will never hit a target you don’t aim for. This can determine how long your brand will be around, 6 months, a year, a decade or longer. It costs a lot more to do things wrong and correct them later. Learn strategies others overlook that can give you a significant and sustainable competitive advantage
• 3. How a compelling brand story drives sustainable sales and profits, one that resonates with shoppers and retailersStories that connect and resonate with us leave a lasting impression. They paint a picture in our minds. This is how you ensure your brand is memorable. Your brand story needs to be told consistently with the same passion, enthusiasm, and authenticity as originally told by the founder. This is how you convert occasional customers into loyal evangelists
• 4. Why being a leader in your category can explode your sales growthHint: most brands fail due to poor execution. Flawless execution is the fastest path to sales success. Learn strategies other brands overlook

Mini Courses

Make it easier for customers to find and buy your brand! Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers.

Can shoppers easily find your products wherever they shop? Has a retailer ever merchandised your products in the wrong place or somewhere that hurts your sales? If so, then you need this mini-course. You need to help guide retailers to merchandise your brand where you have the best opportunity to drive sales and shoppers to the category and to your brand.

How To Land Shelf Space And Win At Retail

This course is for

You will learn:

• How to make it easy for customers to find your brand
• Hint: There is a better way to make it easy for shoppers to buy your products! Customers hate shopping trips that feel like scavenger hunts
• 2. Strategies to grow sales with proper shelf placement
• Don’t leave your merchandising to anyone BUT you. Retailers cannot possibly be experts on every shopper and on every item in their store. They need your help
• 3. Essential on-shelf merchandising strategies your competitors overlook
• Shoppers are constantly judging you. Your merchandising is a reflection of your brand. Inconsistent, hard to find, and poorly merchandised products reduce sales and increase shopper confusion and frustration
• 4. How to convert occasional customers into loyal evangelists
• Give shoppers what they want and make it easy for them to find it. Sounds simple and it is. Traditional strategies overcomplicate the shopper's journey. Let’s fix this!

How To Sustainability Grow Sales And Profits

This course is for

Your contribution to profitable sales is more important than your velocity. Learn the difference and why this matters most to retailers!

You are taught to focus on your brands sales velocity. That overlooks what really matters to retailers – the sustainable profits your brand contributes to their category growth. This is the health of your brand, something overlooked by canned topline/cook-cutter templated reports and not taught elsewhere. Master this simple strategy to grow sales and thrive.

You will learn:

• Why the cash you have in the bank has nothing to do with your brand health
• Hint: it’s possible to have a lot of cash on hand and still fail. Learn why this matters and how you can get more runway from your available resources/investments
• 2. How canned topline reports fail to highlight your brands impact on category growth
• Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn strategies to give retailers what they REALLY want
• 3. How to help retailers grow category profits with your brand
• Natural brands contribute more to category growth than their mainstream counterparts. It’s easy for brands with deep pockets to “buy” sales volume BUT this usually pulls profitable growth from the category. Learn how to leverage your brand health to gain preferential merchandising and promotional opportunities
• 4. How to improve your brand's value to retailers and investors
• The valuation of your brand determines the terms you use to negotiate with investors. A better valuation opens your brand to more strategic investors and greater opportunity

You’re told you need data but what kind and how can you get the most from it? This can be overly complicated but it does not need to be.

The same canned report other brands use WILL NOT differentiate your brand. Learn how mine for the actionable insights retailers REALLY want!

Lets face it, data is expensive and choosing the wrong data is a huge waste of money – especially if it does not give you a significant and sustainable competitive advantage. Having the right data and knowing how to get the most from if can give you a huge competitive advantage. Buying the wrong kind of data can derail your brand and even bankrupt it – especially if it blinds you from key trends, overlooks competitive threats, and masks growth opportunities. For example, not being able to compare your brand to other brands in Denver Colorado natural food stores. Contact me for creative strategies to answer this question.

Most brands rely solely on canned topline (templated) reports. This is a huge mistake! The same reports used to sell motor oil will not differentiate your organic baby food with retailers. You need to know what kind of data you need to buy and how to tell a compelling story with it. That is what this course is about.

Mining The Data Maze, The Most Important Report You’ll Ever Need

This course is for

You will learn:

• How canned topline reports fail to highlight your brand's impact on category growth
• Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn the strategies to give retailers what they want – sustainable category growth and a competitive advantage
• 2. That knowing your numbers means going beyond canned reports
• Fact based selling is a critical skill that every brand needs to know BUT even the big brands struggle with this. Learn how to level the playing field with the big brands with skills your competitors overlook
• 3. How to use data to tell a compelling story others overlook
• Knowing how to tell a compelling story with numbers is critical to your success. I’ve used these strategies to push big brands around my entire career and you can too
• 4. What retailers REALLY need
• Retailers need insights, actionable insights. Few brands help guide their retailer partners to drive sustainable sales by leveraging the strength of their brand. Learn to be more than just another brand on a retailer's shelf. Become a category leader

Maximize Sales With The Right Product Assortment Strategies

This course is for

Don’t trust your future to anyone BUT you. Learn how to help guide retailers drive sales by making it easy for shoppers to find and buy your brand

Every new item a retailer adds to a category requires that one item be discontinued. Do you want to trust the fait and the future of your brand to anyone BUT you? The simple strategies taught in this course will keep you from being at the mercy of others including your competitors. It can also help position you as a trusted and valued partner to your retailers which could open new doors to incremental opportunities.

You will learn:

• How to maximize sales with the right product assortment
• Shoppers have literally unlimited choices when it comes where they shop. Help your retail partners gain a competitive advantage in a cutthroat industry – why this matters and how this can help you explode sales
• 2. How to avoid a competitor's new item discontinuing your brand
• Do you want anyone BUT you to manage your distribution? Every new product added to a category requires that one be discontinued. Guide retailers to grow sustainable sales with the right product assortment that includes your brand
• 3. How to convert occasional customers to loyal shoppers
• Help your retail partners avoid the pitfalls of disappointing customers and “inviting” them to shop their competition. Retailers need your help! This begins with giving shoppers what they want including the products they want – your brand
• 4. Why the Pareto Curve is the worst tool for managing category growth
• Most brands and retailers rely heavily on the 80/20 rule for managing product assortments BUT this frequently overlooks important growth drivers and brands like yours. Learn why this matters and how to avoid allowing someone else to determine your brands fate

The great equalizer between small and large brands. Learn what retailers really want, and how to grow sustainable sales and profits

Ever wish you knew how to level the playing field between you and your most sophisticated competitors? Ever wish you knew strategies your competitors overlook and don’t know about? This is where a talented category management professional is worth their weight in gold!

Category management was born out of a need to reduce wasteful trade spending, eliminate out-of-stocks, improve merchandising, give brands and retailers a significant competitive advantage, maximize sales and profits, and much more. Big brands rely heavily on the advanced strategies found in True Category Management. These strategies can be even more effective for your natural brand – IF you know how to use them properly. Take this course to differentiate your brand and stand out on a crowded shelf.

True Category Management – The Roadmap To Sales Success

This course is for

You will learn:

• How to level the playing field between you and your most sophisticated competitor
• True category management is the great equalizer between brands of all sizes. It can give you a significant and sustainable competitive advantage. Learn how to explode sales and profits with strategies other brands overlook
• 2. How canned topline reports fail to highlight your brand's impact on category growth
• Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn the strategies to give retailers what they REALLY want – sustainable category growth and a competitive advantage
• 3. That knowing your numbers means going beyond canned topline reports
• Fact based selling is a critical skill that every brand needs to know BUT even the big brands struggle with this. Learn how to level the playing field with the big brands with skills your competitors overlook
• 4. How to use data to tell a compelling story others overlook
• Knowing how to tell a compelling story with numbers is critical to your success. I’ve used these strategies to push big brands around my entire career and you can too
• 5. What retailers REALLY need
• Retailers need insights, actionable insights. Few brands help guide their retailer partners to drive sustainable sales by leveraging the strength of their brand. Learn how to be more than just another brand on a retailer's shelf. Become a category leader

Strategies To Increase Market Basket Size & Sales

This course is for

Market basket size is the most effective way to measure a brand’s true value. Teach retailers how to grow sales and profits with your brand

The sales strategies you have been taught focus only on a single item or brand. They ignore all the other items shoppers buy when they purchase your brand. This broken tired old strategy ignores what matters most to your customers – getting all the items on their list on a single shopping trip.

Have you ever wished you had a sustainable competitive advantage? Well now you do and it all begins with your ability to easily help shoppers get what they want. This is what retailers REALLY want – brands that give them a competitive advantage, sustainable category growth, and more shoppers in their stores. Savvy retailers sometimes reward those brands with incremental opportunity’s not available to all brands. It worked for me and it can work for you. That’s what this course will teach you.

You will learn:

• That topline sales ignore the value of your shopper
• Shoppers almost never purchase only one item when in a store. Natural brands attract the best shoppers, they don’t settle – they choose quality products they can trust. They KNOW the value of the products they purchase – your brand. When they buy your products they buy other quality products making them more valuable to the retailer. This is what you SHOULD be paying attention to
• 2. How canned topline reports fail to highlight your brand's impact on category growth
• Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn strategies to give retailers what they REALLY want
• 3. How to help retailers grow category profits with your brand
• Natural brands contribute more to category growth than their mainstream counterparts. It’s easy for brands with deep pockets to “buy” sales volume BUT this usually pulls profitable growth from the category. Learn how to leverage your brand health to gain preferential merchandising and promotional opportunities
• 4. How to convert occasional customers into loyal evangelists
• Give shoppers what they want and make it easy for them to find it. Sounds simple and it is. Traditional strategies overcomplicate the shopper's journey. Let’s fix this!

What other brands WISH they knew to dominate their category. Learn how to become a Category Leader. What retailers REALLY Want!

Do you wish you had a sustainable and substantial competitive advantage? Now you do!

Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership. Maximize every opportunity! Learn how to leverage this strategy to grow sales and profits.

Category Review Strategies To Grow Sales & Profits

This course is for

You will learn:

• How to use the category review to gain a significant competitive advantage
• Most every retailer requires category reviews BUT traditional strategies overlook the awesome opportunity they provide to differentiate your brand from your competition. Learn how to be more than just another brand on a retailer's shelves. Learn how to become a trusted and respected resource and partner to the retailer. Savvy retailers tend to reward brands that help them achieve their objectives – more sales, more shoppers, and a competitive advantage
• 2. How to level the playing field between you and your most sophisticated competitor
• True category management is the great equalizer between brands of all sizes. It can give you a significant and sustainable competitive advantage. Learn how to explode sales and profits with strategies other brands overlook
• 3. How canned topline reports fail to highlight your brand's impact on category growth
• Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn the strategies to give retailers what they REALLY want – sustainable category growth and a competitive advantage
• 4. That knowing your numbers means going beyond canned topline reports
• Fact based selling is a critical skill that every brand needs to know BUT even the big brands struggle with this. Learn how to level the playing field with the big brands with skills your competitors overlook
• 5. How to use data to tell a compelling story others overlook
• Knowing how to tell a compelling story with numbers is critical to your success. I’ve used these strategies to push big brands around my entire career and you can too
• 6. What retailers REALLY need
• Retailers need insights, actionable insights. Few brands help guide their retailer partners to drive sustainable sales by leveraging the strength of their brand. Learn how to be more than just another brand on a retailer's shelf – become a category leader

Simple Solutions To Maximize Broker Effectiveness

This course is for

Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth

Do you wish you could get better results from your brokers? Have you ever been frustrated when they are not able to achieve specific results on your behalf?

Brands have a love hate relationship with their brokers. I believe that the best strategy is to have them execute your strategies on your behalf. Brands need to own their strategies and not farm this out to anyone else who is not completely vested in your brands success. This begins with having clear expectations and then holding them accountable – exactly what this course teaches.

You will learn:

• The pros and cons of working with a broker or agency
• Most brands have a love hate relationship with their brokers. This is due primarily to poor communication and unrealistic expectations. Learn what you need to know to get a high ROI from your broker
• 2. Why you need to OWN your brand strategy and not farm it out
• Brands should NEVER farm out their go-to-market strategy. You put all your creativity, passion, and love into creating a product that is going to change the world. Your go-to-market strategy should be every bit as creative. Brokers tend to use cookie cutter strategies – the same strategies they use for all brand they represent. Learn how this can impact your brands and why this matters
• 3. How to maximize sales with a broker or agency
• A broker is an extension of your brand. They are your external sales team. They can be a tremendous resource when managed correctly. Learn strategies to drive sales while holding them accountable
• 4. My favorite strategies for maximizing broker effectiveness
• What gets measured gets done! Having the right tools and strategies to guarantee effective retail execution is your key to success

Real shopper loyalty is earned not embossed on plastic cards. Learn how to convert occasional customers into loyal brand evangelists!

Shoppers can’t buy your products if they can’t find them. Your merchandising strategy is the first impression shoppers have of your brand.

Do you wish you knew strategies to make it easier for shoppers to find and buy your products? Better yet, how to convert them into loyal brand evangelists. That’s what this course is about. Learn how to grow sales and profits with your merchandising strategy.

Merchandising Checklist To Grow Sales & Shopper Loyalty

This course is for

You will learn:

• How to make it easy for customers to find your brand
• Hint: There is a better way to make it easy for shoppers to buy your products! Customers hate shopping trips that feel like scavenger hunts
• 2. Strategies to grow sales with proper shelf placement
• Don’t leave your merchandising to anyone BUT you. Retailers cannot possibly be experts on every shopper and on every item in their store. They need your help
• 3. Essential on-shelf merchandising strategies your competitors overlook
• Shoppers are constantly judging you. Your merchandising is a reflection of your brand. Inconsistent, hard to find, and poorly merchandised products reduce sales and increase shopper confusion and frustration
• 4. How to convert occasional customers to loyal shoppers
• Help your retail partner avoid the pitfalls of disappointing customers and “inviting” them to shop their competition. Retailers need your help! This begins with giving shoppers what they want including the products they want
• 5. My favorite strategies for maximizing broker effectiveness
• What gets measured gets done! Having the right tools and strategies to guarantee effective retail execution is your key to success

Merchandising Strategies To Increase Sales & Shoppers

This course is for

Learn strategies to grow sales by improving the customer journey making it easy, convenient, and stress free saving them valuable time and money

Shoppers can’t buy your products if they can’t find them. Your merchandising strategy is the first impression shoppers have of your brand. It also communicates your commitment to meeting your customers needs. Your brand needs to be available wherever they shop.

Retailers need your help. They want to partner with savvy brands who can help them improve the shoppers journey. They want your help keeping your customers coming back into their stores again and again. Learn how to leverage these skills to help your brand grow and thrive.

You will learn:

• Why it’s critically important that shoppers easily find your brand
• Hint: There is a better way to make it easy for shoppers to buy your products! Customers hate shopping trips that feel like scavenger hunts
• 2. Essential on-shelf merchandising strategies your competitors overlook
• Shoppers are constantly judging you. Your merchandising is a reflection of your brand. Inconsistent, hard to find, and poorly merchandised products reduce sales and increase shopper confusion and frustration
• 3. Merchandising strategies to grow sales others overlook
• Don’t leave your merchandising to anyone BUT you. Retailers cannot possibly be experts on every shopper and on every item in their store. They need your help
• 4. How to make it easy for customers to find your brand
• Hint: There is a better way to make it easy for shoppers to buy your products! Customers hate shopping trips that feel like scavenger hunts
• 5. My favorite strategies for maximizing broker effectiveness
• What gets measured gets done! Having the right tools and strategies to guarantee effective retail execution is your key to success

Free Courses

Retail is expensive. Learn how to build a thriving brand and avoid the pitfalls that derail and even bankrupt brands.

Retail is pay-to-play and, like any game, you need to know the rules. The better you know the rules, the more effective your selling strategy can explode your sales and profits. Your creativity can then give you a significant competitive advantage. Learn what you need to know to level the playing field and WIN the retail game!

The Retail Game – What You Need To Know With Bob Burke

This course is for

You will learn:

• What retailers expect – the rules of the game
• Hint: Rules were made to be broken BUT you can’t do that IF you don’t know what the rules are. Learn what’s expected of you so you can maximize creative opportunities others overlook
• 2. The critical things every brand MUST do well
• Retailers want three things – more sales, more shoppers, and a competitive advantage. The law of reciprocation. When you help them achieve their goals, savvy retailers will return the favor
• 3. What retailers REALLY need
• Retailers need insights, actionable insights. Few brands help guide their retailer partners to drive sustainable sales by leveraging the strength of their brand. Learn to be more than just another brand on a retailer's shelf. Become a category leader
• 4. How to use data to tell a compelling story others overlook
• Knowing how to tell a compelling story with numbers is critical to your success. I’ve used these strategies to push big brands around my entire career and you can too

Sales Success Begins With A Solid Business Plan

This course is for

An Effective Trade Promotion Strategy Begins With A Solid Business Plan

A business plan is your recipe for success. A blueprint that anyone can follow to manage and grow your brand in your absence. The result is having a clear roadmap pointing you toward your target objectives including sales, profit, & distribution goals. Learn how to build a solid business plan that will help you keep on target and help you reach and exceed your sales and profit goals

You will learn:

• An Effective Trade Promotion Strategy Begins With A Solid Business Plan 
• Featuring Michael J. O'Donnell, The Belmullet Food and Beverage Group
• Brand success in the era of Covid requires creative strategies that did not exist pre-pandemic. Traditional tactics won’t work.
• Retailers delisting natural brands without deep pockets making it more difficult for your shoppers to find and buy your products. There is a better way!
• Every brand struggles to grow sales with effective promotions. Rinse-and-repeat is not an effective strategy and yet most brands rely on it. This is their Achilles heel. Natural brands are at a significant competitive disadvantage. There is a better way to confidently grow and scale your brand and it begins with a solid business plan that includes a robust trade promotion strategy. Learn how this can add rocket fuel to your growth.

Essential In-Store Customers First Marketing Strategies

This course is for

You will learn:

• How to make it easy for customers to fall in love with your brand
• Hint: There is a better way to make it easy for shoppers to buy your products! Customers hate shopping trips that feel like scavenger hunts. Product demos provide a unique opportunity to sample your product
• 2. Strategies to dramatically grow sales with in-store marketing
• In-store marketing provides an opportunity to get the undivided attention of your shopper. This is THE very best opportunity for you to get to know them, make a personal connection, and get realtime feedback about your product
• 3. How to maximize product demos to drive everyday sales growth
• There is a right way and a wrong way to do product demos. Most brands overlook strategies to maximize each and every selling opportunity. Learn why this matters and how you can use product demos to gain a significant competitive advantage
• 4. How to convert occasional customers into loyal evangelists
• Shoppers want to feel special and they want to be appreciated. Give shoppers what they want and make it easy for them to find it. Sounds simple and it is. Traditional strategies overcomplicate the shopper's journey. Let’s fix this!

Why Most Brands Fail – The Roadmap To Sales Success

This course is for

Shoppers can't buy your products if they can't find them. Flawless execution of your brand strategy is critical to your survival

Nothing is more important to the success of any brand than the customers who buy your products. They can’t buy your products if they cant find them. Having a solid selling strategy is not enough – you need follow through to ensure sales success. Learn simple tips and tricks to maximize each and every selling opportunity.

You will learn:

• How poor in-store execution is THE quickest way to kill a brand
• Hint: There is a better way to make it easy for shoppers to buy your products! Customers hate shopping trips that feel like scavenger hunts. Poor in store execution is a huge reason brands fail. This includes out-of-stocks and much more. Learn how to not disappoint your customers
• 2. Strategies to grow sales with proper shelf placement
• Don’t leave your merchandising to anyone BUT you. Retailers cannot possibly be experts on every shopper and on every item in their store. They need your help
• 3. Essential on-shelf merchandising strategies your competitors overlook
• Shoppers are constantly judging you. Your merchandising is a reflection of your brand. Inconsistent, hard to find, and poorly merchandised products reduce sales and increase shopper confusion and frustration
• 4. How to convert occasional customers into loyal evangelists
• Give shoppers what they want and make it easy for them to find it. Sounds simple and it is. Traditional strategies overcomplicate the shopper's journey. Let’s fix this!

The right actionable insights can dramatically explode your sales & profits by making it easier for customers to find and buy your brand

Do you wish you has a sustainable and substantial competitive advantage? Now you do!

Imagine knowing who your ideal customer, where they shop, and what motivates them to choose your brand over the competition. This can dramatically impact your sales. Shoppers what what they want and they can’t buy your products if they can’t find them. Learn how to tilt the playing field in your favor. Data does not need to be overwhelming or overcomplicated when you have a qualified guide to maximize your potential. Maximize every opportunity! Learn how to leverage this strategy to grow sale and profits.

How To Turn Your OnLine Data Into Explosive Sales Growth

This course is for

You will learn:

• How to level the playing field between you and your most sophisticated competitor
• True category management is the great equalizer between brands of all sizes. It includes all forms of data and insights. It can give you a significant and sustainable competitive advantage. Learn how to explode sales and profits with strategies other brands overlook
• 2. That knowing your numbers means going beyond canned topline reports
• Fact based selling is a critical skill that every brand needs to know BUT even the big brands struggle with this. Retailers want insight, actionable insights – not the same canned reports all of your competitors share. Learn how to level the playing field with the big brands with skills your competitors overlook
• 3. How to use data to tell a compelling story others overlook
• Knowing how to tell a compelling story with numbers is critical to your success. This includes ALL data. Some of the most impactful insights comes from social listening and online sources. I’ve used these strategies to push big brands around my entire career and you can too
• 4. How the impact real-time retail time insights can make on your brand growth
• Most brands rely exclusively on syndicated data which can be a month old before you get it. Consumer/shopper survey data is great for story telling but it too is historical. Imaging have real-time insights to plan, forecast, and drive sales. Harnessing the
• 5. How to maximize your results by harnessing the power of leading experts
• Talented Category Management Experts and Data Scientists are worth their wight in gold. They have the unique ability to find golden nuggets others overlook. They can dramatically improve your results as well as your ROI

How To Drive Profits With Sustainable Packaging

This course is for

Turn your packaging into a profit center. The shocking truth about sustainable packaging. Strategies to grow sales, save time, & money

Your packaging is the first impression that shoppers have of your brand. Is your packaging sustainable and does your messaging and mission resonate with shoppers? Learn how to leverage your packaging strategy to grow sales. Your brand's packaging needs to work hard and it should sell itself. Personalize your brand with your packaging. It should align with your mission and it should be compostable. Wouldn’t it be great if it could also help pay for itself? Learn how!

You will learn:

• What shoppers want in sustainable packaging
• Hint: Shoppers overwhelmingly want packaging that does not end up in the landfill. Learn about new technologies that will resonate with your customers
• 2. Why recycling is a “fool's errand”
• Fact: Most recycled packaging ends up in the landfill. Recycling is difficult, the technology is expensive, and sustainable packaging is frequently thrown out anyhow due to inefficient sorting methods. Learn why this matters and how you need a better solution for your brand
• 3. How Earth Digestible ™️ Packaging can help you increase sales WHILE giving shoppers what they want
• Shoppers are constantly judging you. They want products that align with their values and that includes packaging that does not end up in the landfill. Learn strategies to grow sales with this innovative technology
• 4. How print on demand packaging can save you a lot of time and money
• You have a new product BUT you can’t start selling it until you place it in a package. The challenge is that traditional flexible packaging takes up to 6 months to get. What if you could get your products on store shelves right away? You could be selling instantly while competitors pay interest for inventory that collects dust waiting for packaging to arrive. Learn creative strategies to gain a significant competitive advantage with print on demand packaging. Learn how to turn your flexible packaging into a profit center.
  – This course complements the EARTH DIGESTIBLE™️ PRINT ON DEMAND PACKAGING SOLUTIONS course