I keep hearing mainstream brands, retailers, and solution providers talk about transparency as if they coined the term or as if they identified the magic formula to increase sales. The problem with that is, as we all know, that those words ring hollow in the absence of authenticity. They use it like a cheap marketing slogan.
Consumers are smart and they can see right through this. They know what true authenticity is and they can spot a fraud a mile away.
The thing that makes natural natural is our ability to connect with our customers – on their level. They know, like and trust us because our feet and our lips move in the same direction. Don’t allow yourself to be distracted by “false trends”. Remain committed to your principles and your guiding mission – always.
Empowering Brands | Raising The Bar
Ever wish you just had a roadmap? Well, now you do!
Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking, and know the answers to, the weekly newsletter, articles, and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want, and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
Image is the property of CMS4CPG LLC, distribution or reproduction is expressively prohibited.
