Your brand strategy should be every bit as innovative as the ingredients in your package

Packaging is one of the most critical things every brand needs to think about as they develop their go to market strategy. Your packaging is a reflection of your brand. Make it a good one.

I love the passion, creativity, and commitment to healthy quality solutions found in natural. Natural is where the true innovation exists. Natural is the R&D of the consumer package goods industry. 

Nothing is more exciting to me than to see an emerging brand get their products on a retailer's shelf, including online retailers. 

Retail is expensive. You are taught that your checkbook is the most important tool in your arsenal. More than 80% of natural brands fail within the first year. I am committed to changing this. THERE IS A BETTER WAY! 

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All of my content, my podcast, and my courses are dedicated to helping emerging brands leverage the unique strengths of their brand get their products on more store shelves and into the hands of more shoppers.

This includes helping you navigate all the pitfalls and avoid the bottlenecks that derail most brands. This includes helping you with strategies that are as innovative as your brand. 

Your packaging can also be leveraged to help you succeed at retail. You are taught that your packaging is a necessary expense but what if I told you that you can also leverage it as an asset?

Think about it, shoppers go out of their way to buy your products because they trust in your commitment to deliver the very best most constant quality with each and every purchase. Your customers will gladly pay a premium as a result. This gives you a unique and substantial competitive advantage. 

Shoppers also want products that do not end up in the landfill – products that align with their personal values. This also gives you a unique and substantial competitive advantage. 

Retailers want two things, more shoppers in their stores and a reasonable profit. Generically they do not make anything. They sell the real estate your brand occupies on their shelves. 

Savvy retailers want and need your help with both of their key objectives. Those same savvy retailers will also reward brands that help them achieve their objective. Savvy retailers know that the value of the shopper who buys your products is far more valuable than slotting or any of the other fees they charge. 

Remember that everything is negotiable – especially in this industry. 

This is where the strategies taught in my content, my podcast, and in my courses come in. Feel free to share them with any brand wanting to grow sales.