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The best way to reduce wasted spending and explode sales is to maximize your promotional effectiveness. Get more runway to grow and scale, better valuations, and give retailers a reason to say yes to your brand. Don’t rely on cookie-cutter strategies

Welcome to Day 21: How To Know The Value Of Your Promotions - Prioritize Trade Marketing

The Retail solved Blueprint to teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.

If we are meeting for the first time, my name is Dan Lohman. I’ve had the privilege of mentoring and working with hundreds of brands from pre-revenue to multi billion dollars in sales. This a culmination of the best strategies that are working today. I’ve spent years testing and perfecting them to save you valuable time and money while giving you the edge you deserve.

If you haven’t done so yet, download the free 30 Days To Prosperity Workbook at RetailSolved.com/30DayWorkbook to help you get the most out of this brand-building series. Go back and listen to all of the episodes in this masterclass to that you don’t miss a thing. The strategies build upon each other in the order of the series. Please share these and help me raise the bar in natural.

I want to take a moment to recap the last episode - Knowledge Is Power, How To Win At Retail

Topic: How To Know The Value Of Your Promotions - Prioritize Trade Marketing
25% of a brands sales are tied to promotions and yet 70% are wasted. These statistics come from leading POS data providers as well as the major trade marketing solution providers. This includes all brands as well as big brands. Every brand is searching for the automated trade marketing solution but it does not exist due to the complicated
This is A big reason for the free weekly webinar series - it was also an excuse for me to compete my signature trade marketing essentials course - soup to nuts what you need to know about trade marketing.
Niched down realizing the best way to give you more runway. Better evaluations. Maximize each and every selling opportunity is to help you master trade promotions. It’s also why I created Trade roi calculator and resource page. Why it matters. Help brands do more good on our behalf. My experiences. Why I created the course
Trade marketing software is like quickbooks for trade spending but it does not help you identify the key levers that help drive sales * this in in part due to the complex issues around …

For additional inspiration watch the trademarking webinar replays - there are several and they are all free:
I launched the webinar series because, …
Trade Management Essentials To Grow And Scale Your Brand https://RetailSolved.com/TradeStrategies. This is my most popular webinar.
There are several additional trade marketing focused webinars on the events tab on my website. You’ll want to check them all out.
Free guide : Trade Management Essentials To Grow And Scale Your Brand
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. RetailSolved.com/freequide15

Also listen to: SECRETS 200 Trade Promotion Review Strategies - Where To Begin And What To Focus On, Dan Lohman With Brand Secrets And Strategies

Also check out the PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI course when you are ready to dig deeper into trade marketing and learn strategies to maximize your trade marketing ROI. RetailSolved.com/trademarketingroi

Tip of the day: The best way to reduce wasted spending and explode sales is to maximize your promotional effectiveness. Get more runway to grow and scale, better valuations, and give retailers a reason to say yes to your recommendations.

I’ve recorded the video which has illustrations and additional information I can’t share on an audio podcast. You can watch the accompanying video on on the podcast webpage and you can get there by going to RetailSolved.com/Session247. In tomorrows show we’ll talk about Maximize Productivity, Prioritize Important Tasks And Block Time.

This episode will build on today’s conversation. Thanks for listening and I look forward to seeing you in the next show.