FREE Trade Promotion ROI Calculator
10 Minutes To More Sales And Profits!
Are you tired of feeling like an ATM machine? Stop throwing money away! Most brands do not make this a priority. That is a huge mistake that can be catastrophic. Learn how to use this Cool Promotion Analysis Tool below to maximize your trade marketing ROI!
Trade Marketing Essentials
Stop wasting money! Maximize your Trade Marketing ROI with proven strategies to grow profitable sales and gain a significant competitive advantage. Be the first to know when the course goes live.
This FREE Trade Promotion ROI Calculator Tool Will Help You:
✅ Measure the Return On Investment from your promotions
✅ Analyze your promotions to eliminate wasted spending
✅ Identify opportunities to increase sustainable sales and profits
✅ Maximize your sales lift from a promotion
✅ Evaluate your competitor’s promotional effectiveness
✅ Leverage those insights to gain a significant competitive advantage
✅ Help your retail partners drive sustainable category growth
✅ Evaluate different promotional scenarios to optimize your event
✅ Compare pre-promotion scenarios to actual promotion results
✅ Improve your planning and forecasting accuracy
✅ Direct resources to support and amplify promotional efficiency
✅ Schedule and budget promotions
✅ Maximize your trade marketing ROI
Looking for ways to cut excessive costs?
✅ What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending?
✅ Brands are looking for ways to cut excessive costs while also looking for creative ways to explode sales during these uncertain times. Traditional strategies will only hamstring your brand and undercut your growth strategy.
What if there were a better way? Well, now there is!
✅ All brands struggle with accurately measuring promotions, even big brands. There are simple things you can do that can make huge impacts in your promotional effectiveness. It all begins with knowing how to accurately calculate the impact of each promotion type. Accuracy Matters – Stop Wasting Money!
✅ Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors and retailers, fuel for more innovation, greater support for mission-based causes, and more.
What is trade marketing and what are the benefits of trade marketing?
What you need to know! Proven Strategies To Maximize Your Trade Marketing ROI
Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize long-term sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario.
* Accuracy matters! These tools provide estimates based on the figures you input. There are a lot of factors that impact the accuracy of the inputs (data harmonization, out-of-stocks, poor retail execution, etc). These issues go well beyond all promotion tools. I have several workarounds. These are things I cover in detail in my Trade Marketing Essentials course which you can learn more about here.
* This not a guarantee, only an estimate.
Watch the Trade Promotion Free Weekly Webinar Recording Below!
Click here to see the complete Free Weekly Webinar series. Keep checking back for new webinars.
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How To Dramatically Reduce Promotion Spending And Explode Sales – FREE Webinar Replay
Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies
The future of your brand relies on its foundation. Cash fuels every aspect of your success. Squeezing more runway from every dollar can give you a huge edge.
Every brand struggles to grow sales with effective promotions. Rinse-and-repeat is not an effective strategy and yet most brands rely on it. This is their Achilles heel. Natural brands are at a significant competitive disadvantage.
Trade marketing encompasses everything required to get your products into shoppers' hands. Maximizing every selling opportunity is the key to your longevity and your ability to confidently grow and scale.
Retail is pay to play. It is typically the single largest line item on a company’s income sheet representing about 25% of your gross sales and yet over 70% is wasted – more in natural.
Brand success in the era of Covid requires creative strategies that did not exist pre-pandemic. Traditional tactics won’t work. This is also true for brands relying on automated trade promotion software and programs.
Consider this, $244 Billion was spent on trade promotions in 2017 resulting in only 17% sales growth (according to IRI). That includes brands relying on “push button trade management tools”. You need solutions that go well beyond what other brands rely on.
Retailers are delisting natural brands without deep pockets making it more difficult for your shoppers to find and buy your products. There is a better way!
What would you do with more cash to innovate and promote your brand – the focus of this FREE webinar.
Here’s a quick preview: https://CMS4CPG.com/TradeROI.
9/11/2020 Click Here To Watch The Replay!
Foolproof Promotion Strategies To Confidently Grow And Scale Your Brand – FREE Webinar Replay
Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies
Future customers first learn about your brand through promotions. Promotions that do not increase sales are a waste of money. Trade marketing encompasses everything required to get your products into shoppers' hands. $224 Billion was spent on promotions in 2017 which drove only a 2.4% increase in sales. Traditional strategies will only hamstring your brand and undercut your growth strategy. Every improvement equals more sales and profits. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers shelves and into the hands of more shoppers.
7/24/2020 Click Here To Watch The Replay!
8 Proven Strategies To Maximize Trade Marketing ROI – FREE Webinar Replay
Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies
Retail is pay to play. Trade marketing represents everything required to get your product into the shopper's hands. It is typically the single largest line item on a company’s income sheet representing about 25% of your gross sales and yet over 70% is wasted – more in natural. Would you like to know proven strategies to reduce wasted promotional spending and gain a competitive edge, even with big brands? That’s the focus of this free webinar.
YOU DON’T WANT TO MISS IT!
6/5/2020 Click Here To Watch The Replay!
How To Calculate The TRUE ROI From A Promotion – FREE Webinar Replay
Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies
What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending?
Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times. Traditional strategies will only hamstring your brand and undercut your growth strategy.
I am currently developing a series of innovative Tools For The Trade that will significantly explode sales and scale your brand. These tools will radically change how brands can not only survive but thrive during these uncertain times.
All brands struggle with accurately measuring promotions, even big brands. There are simple things you can do that can make huge impacts in your promotional effectiveness. It all begins with knowing how to accurately calculate the impact of each promotion type. Accuracy Matters – Stop Wasting Money!
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors and retailers, fuel for more innovation, greater support for mission-based causes, and more.
5/15/2020 Click Here To Watch The Replay!
Trade Marketing Goal Setting – You Can’t Hit A Target You Don’t Aim For – FREE Webinar Replay
Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies
Are you tired of feeling like an ATM machine? Stop throwing money away!
Most brands do not make this a priority. That is a huge mistake that can be catastrophic. Trade Marketing represents 25% of your brand's gross sales and yet over 70% is wasted. You can not afford to squander any opportunity to introduce your brands to new shoppers. An effective strategy can 13x your promotional ROI. It requires flawless execution and that begins with setting and achieving well-thought goals.
4/24/2020 Click Here To Watch The Replay!
Top 5 Strategies To Dramatically Reduce Deductions And Save Money – FREE Webinar Replay
Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies
Are you tired of feeling like an ATM machine? Stop throwing money away!
Deductions are a huge drain on your finances and not all are valid. They can derail and even bankrupt your brand. They place a huge burden on your cash flow that can negatively impact every aspect of your business.
Some retailers and distributors view deductions as a profit center hoping that brands won’t invest the necessary time required to investigate the mountain of excessive claims.
Learn simple strategies to gain control over YOUR MONEY and channel your resources to grow sustainable sales and scale your brand.
4/17/2020 Click Here To Watch The Replay!
How To Plan And Forecast Sales In Uncertain Times – FREE Webinar Replay
Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies
Predicting sales is both an art and a science. Balancing between excess inventory and out-of-stocks can be a struggle in ordinary times for any brand. Simple mistakes can be extremely costly. Learn creative strategies in Trade Marketing Essentials.
4/3/2020 Click Here To Watch The Replay!
Trade Marketing Strategies That Grow Sales And Profits Masterclass – FREE Webinar Replay
Dan Lohman, CPSA Organic & CPG Strategic Advisor, Brand Secrets And Strategies
Stop Wasting Money Today! Maximize your Trade Marketing ROI with proven strategies to grow profitable sales and a competitive advantage. Learn what you need to know.
Trade spending includes everything required to get your products onto store shelves and into shoppers' hands. About 25% of a brand's gross sales are tied to trade marketing and yet over 70% (higher in natural) of your promotional spending is wasted or ineffective. Let’s fix that!
3/25 & 28/2020 Click Here To Watch The Replay!
Empowering Brands | Raising The Bar
Ever wish you just had a roadmap? Well, now you do!
Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking, and know the answers to, the weekly newsletter, articles, and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want, and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
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