Dan is my go to category manager who plays a critical role in all special projects. He is committed to consistently provide timely and accurate results. The unique breath and depth of the projects he works on continually stretch him and push his unique skill set to new levels. He has a real talent for being very innovative using a variety of tools to create value for the entire company. For example, he created from scratch a robust tool that surgically identifies and quantifies distribution opportunities in addition to a variety of reports that quickly enables the company to better understand the drivers of our business and close gaps. Dan has created some of the most transformational and impactful reporting tools I have even seen throughout my career. Performance review excerpt. 

Daniel was a trusted team player and a committed advocate – passionate about helping natural companies get the most from the SPINS tools and resources. He worked hard and took great pride in establishing himself as a trusted expert in the SPINS reporting tool and databases. He was considered to be one of the top power database users supporting clients needing deep dive in-depth analytic support and training. His contribution included developing several of the reporting tools at SPINS. In addition, he helped train and develop new clients.

Daniel is a very committed and passionate strategic adviser and advocate for companies seeking category management insights and solutions. In the short time we've contracted Dan's services, he has brought significant value to GoMacro and continues to provide guidance and direction to help with our growth objectives. Dan has the keen ability to see things from the 500 ft. level and to bring it down to actionable strategies that help organization grow and compete in a crowded landscape. Besides his strategic business and category management acumen, I find Dan to be passionate, a consummate student & teacher, and a pleasure to work with.

Daniel has been extremely helpful in cleaning up and re-categorizing our data so we can accurately assess our brand's performance and the product categories/segments we are in. Our ability to perform accurate and insightful category management today is directly related to Dan's expertise in data analysis and knowledge of the natural products industry. If you are seeking to understand your market and category dynamics, I strongly recommend Dan as a reliable, thoughtful and well-informed category consultant to assist in developing brand strategies based on real and accurate data/facts.

Working with Dan helped our company make decisions about marketing, new product development, new packaging, finances and taking our company to the next level of growth. Specifically, Dan knows everything about products on the shelf, what sells, financial projections, spread sheets, packaging and design and mistakes not to make. Fantastic at data collection and spreadsheets, Dan developed an extensive Cost of Goods spreadsheet that will have lasting value for us so that we know at any given time our true cost of goods sold.

As a mentor, Dan was highly effective in sharing his expertise in so many areas.

We benefited greatly from working with Dan and would recommend him as an excellent advisor, coach, analyst and strategic planner.

Dan Lohman was very helpful, providing needed insights and understood business needs. Dan was able to extract information from many sources and development a fact based presentation with a reason of need. He listened and asked questions to understand needs to insure his focus aligns with your goals. Dan was creative in his approach to find hidden data nuggets and put in the time to make it a compelling, and logical solution to meet customers needs.

I worked with Daniel on several occasions over the last decade and can say that when it comes to understanding data and how to apply it in the CPG world with regards to category management and strategic planning …it would be hard to find anyone more suited than Daniel for whatever position or project you would consider him for. He is incredibly smart, a very good mentor and easy to work with. He deserves your sincere consideration.

I have known Daniel for many years and have been impressed with not only his analytical abilities but the forthright and honest way that he approaches his life and his job. Daniel exhibits a keen insight & understanding of the various components of the grocery & natural/organic business and can offer alternatives to a go to market strategy.

Daniel is a delight to work with. He is extremely knowledgeable about category management and has his finger on the pulse on how to take brands to the next level by telling their story. He is available,helpful and on task to make things happen. His advice is “priceless”. I highly recommend working with him.

I interacted with Daniel during my seven year tenure with Natural Specialty Sales/Acosta as a Vice President for Client Services. My role entailed working with people in our organization who had a sound level of data and category management. This was a vital asset to the day to day interactions I had with clients on building strategies for sales and distribution growth. Daniel was able to understand the data and offer sound recommendations for opportunities with clients I interacted with. This insight was of great value beyond others who would just access and pull data without any meaning behind it. I relied on Daniel to pull the data I needed and place in a format that could be used for schematic generation, distribution void grouping, pricing analysis (elasticity), and space to sales placement. I also employed Daniel to interact with my clients to guide them through shopper analysis, promotional analysis, category performance (pre- new item) and creating action steps for increasing share in a sub-category.

During my current two year tenure with Aura Cacia, Daniel has been an invaluable asset with my team. Through his liaison with Acosta ( our broker) he has assisted me in scorecard development, diving into underperforming areas, evaluating growth categories, and leveraging assortment options.

Daniel has a thorough understanding of how the consumer packaged goods industry works, and is simply excellent at taking his clientele to the next level and beyond. He also has advanced technical and teaching skills and was instrumental in helping me learn how to make intricate yet easy-to-use Excel-based tools that allowed our clients to quickly see the most impactful data that would help advance their business. Daniel was always careful to take the time needed to ensure that I had the tools and knowledge needed so as to make our client meetings successful.

Daniel is an outstanding thought leader and builder of key strategic insights for businesses. His 20+ years of experience in category management and brand building makes him a real asset to any business. He also has experience in companies, big and small, and across many consumer categories making him incredibly insightful and flexible. I highly recommend Daniel to any business!

Dan Lohman is a strong contributor to SPINS and our business partners. He is a capable manager who works effectively with our broker partners and our manufacturing clients. Dan has a tremendous amount of insight into SPINS data and the state of the Natural/Organic Industry. His energy is boundless and he is a great person to work with.

Dan is extremely very intelligent and has an extensive understanding of the retail industry. His thorough insight and progressive knowledge of the supermarket/natural industry was extremely critical in our ability to design and develop a complete Customer insight Business intelligence System(CBS), that helps retailers to gain insight on their customers shopping baskets in real time. Most importantly, his passion and drive to succeed in every aspect of the project was evident as we partnered to develop a comprehensive product. I would highly endorse and recommend Dan to any retailer willingly to develop winning strategies that lead to bottom line improvements.

Dan is a guru in the CPG space. How fortunate of us to have had the privilege to work with such a knowledgeable and friendly person as Dan. Through his guidance, our present Category Management model at Good Luck Chuck has been honed and refined. Thanks to Dan, we have gained the confidence and resources for a successful launch and the ongoing experience for continued success.

Daniel is a dedicated, collaborative, strategic thinker and a visionary person. With the analytical work that Daniel provided for me while I was a Key Account Manager at Kimberly-Clark helped grow my accounts business by 8%. He was always willing to help, very detailed, did whatever it took to get the job done and his fact based projects and presentations were easy to understand, organized and accurate. Daniel is a high integrity person and has the highest work ethic.

Dan is a very proactive and strategic thinker with solid Category Management and analytical skills. He was an asset to the team in terms of his ability to mine and analyze data, and to present information in a relevant and impactful way. – I found Dan to be a strong team player, always willing to commit the time and effort necessary to accomplish tasks and exceed expectations.

I worked with Dan Lohman at Kimberly-Clark, Inc. We worked in Category Management together from 1998 through mid 2006. During that time I was able to observe Dan's knowledge of Category Management and attest to his sound understanding and expertise in this area. Some specific understandings and skills, I observed Dan to utilize were as follows:

Dan demonstrated he knew the benefits of Category Management by assisting his retailers lift sales, increase product margin, reduce inventory, use a strategic, fact-based approach to the business, and increase consumer satisfaction and loyalty.

He is capable of utilizing the Category Management model. He understands how to work with the retailer to gain knowledge of their overall retailer strategy e.g. corporate mission statement, competitive strategy by format/channel/region, pricing, assortment & promotion.

He is capable of finding out how they define their categories and roles. Dan can quickly assess and assist the retailer in developing their category plan by determining how a particular category is doing in the market? What tactics will help achieve the overall category strategy and objectives? Or how to track their results vs. targets in the category on an ongoing basis.

Once the category plan was developed, Dan demonstrated a strong ability to assist his retailer's implement the plan. Dan would ensure the category plan was aligned to the retailer's overall strategies, that the measures put into place were agreed to internally, and that the plan would attain the category objectives. He would help define the resources required to implement the plan and ensure that the plan was communicated to all those affected.

Dan understands assortment strategies by category and item, consumer/shopper focused strategies, category definition and segmentation, data analysis, category assessment, sales fundamentals and supplier shipment data.

Dan had a strong command of Excel, PowerPoint, Word, Spaceman and Apollo. He often times would be called upon to train his peers. He was the go to guy when his associates had questions. He is a true team player with strong interpersonal skills.

K-C recognized Dan's talents and abilities and on many occasions would post his presentations internally to show examples of best practice presentations. K-C management would often call upon Dan's expertise to assess current market trends and conditions.

It is with profound respect that I submit Dan Lohman as one who is well versed in Category Management and strongly submit my recommendation regarding his abilities and skills in this area.