FREE 15-MINUTE CPG RUNWAY AUDIT
Find Where Your CPG Brand May Be Losing Cash, Margin & Runway
Sales may be up. Cash may still feel tight. This free audit helps you identify where margin, execution, visibility, or decision quality may be quietly draining your runway.
No email required. Download instantly. Review it in 15 minutes.
Download the Leak Finder first.
Then use the next-step map below to choose where to go next.
Instant access. No opt-in. Built for founder clarity.
Most Brands Lose Money In One Of Three Places
Margin Leaks
Promotions, trade spend, deductions, pricing, and retailer programs that lift volume but compress profit.
Execution Leaks
Distribution, inventory, broker follow-through, retailer compliance, fulfillment, and shelf-level execution gaps.
Decision Leaks
Reports show what happened, but not why it happened, what influenced it, or what to fix first.
Use This If You Are Trying To Understand Why:
- Sales are up, but cash still feels tight
- Promotions lift volume, but not profit
- Retailers want more support, but margins are tighter
- Deductions or fees keep surprising you
- Distribution is growing, but execution is harder
- Your team is busy, but not always focused on what matters most
After you find the leak, choose the next step.
The Leak Finder helps you identify where the pressure may be coming from.
Use the guide below to decide what to do next.
Need help interpreting your Leak Finder result?
Explore CPG Cash Leak Triage™
If the Leak Finder shows several possible issues, CPG Cash Leak Triage™ helps you decide what to fix first.
In this focused Retail Clarity session, we look at your biggest retail pressure point, identify your top likely leaks, and clarify practical next steps to help protect cash, margin, and runway.
Use this if you are not sure whether the issue is spend, execution, shopper clarity, deduction quality, or decision quality.
Founding-rate sessions available.
Why I Created This
I created this page as a practical resource for entrepreneurial CPG founders trying to grow with limited runway.
Pressure is coming from every direction:
Retailers expect more.
Promotions are harder to predict.
Costs are higher.
Shoppers are more cautious.
Deductions can quietly drain cash.
Execution gaps can erase momentum.
And bigger competitors can absorb mistakes smaller brands cannot.
That is why clarity matters.
Before you raise more money, fund another promotion, chase another tool, or add more doors, it helps to find where cash, margin, execution, or decision quality may already be leaking inside your business.
Start Here: Episode 269
Episode 269 explains the bigger mission behind Retail Solved and Bulletproof Your CPG Brand: helping entrepreneurial CPG brands extend runway, improve execution, and compete at a higher level.
Listen to Episode 269 Extend Your Runway & Boost Retail Sales
Keep Learning With Bulletproof Your CPG Brand Podcast
Explore 300+ episodes featuring founders, CEOs, and industry experts sharing practical strategies to help CPG brands grow smarter.
“Listening to a half dozen of your podcasts… you can listen to half of those and get an MBA in entrepreneurship.”
— Scott Jensen, CEO of Rhythm Superfoods and Stubb’s Legendary Bar-B-Q
“Scaling a mission-based brand takes a specific playbook. The Bulletproof Your CPG Brand podcast sheds light on getting to shelf and what it takes to succeed.”
— Seth Goldman, Honest Tea, Beyond Meat, and Just Ice Tea
Explore all podcast episodes: RetailSolved.com/Podcast
Ready To Find Where Your Brand May Be Losing Runway?
Download the free 15-Minute CPG Runway Leak Finder™ and identify where cash, margin, execution, visibility, or decision quality may be leaking inside your business.
The goal is not to diagnose everything today.
The goal is to find the loudest leak so you can stop guessing and choose the right next step.
Want help interpreting it? See the CPG Cash Leak Triage™ Session