Every brand wants to get their product on store shelves BUT the strategies most brands use today take the retailer relationship for granted. They overlook the true potential you have to exponentially grow your brand.
On Shark Tank, you continually hear the sharks ask about the cost to acquire a customer. The same holds true for other investors. Here’s the problem with that. Constantly looking to your next customer overlooks the customers you already have.
Imagine how powerful it would be if your current customers become brand evangelists – helping you sell your products thus getting your product on more store shelves and into the hands of more shoppers. This is why this matters.
Developing a trusted and collaborative relationship with retailers is the fastest and best path to sales success. If you can help them get what they want, savvy retailers will help promote and feature your brand to their shoppers. This begins with knowing what retailers REALLY want.
But, how do you do this?
This strategy has been at the center of every major success in my career as well as for my clients. It can be a game changer for you as well.
It begins with becoming an expert in your brand and the customers who buy it. Then you need to become an expert in your competition. Next you need to become an expert in the retailer and their competitors. Leveraging your expertise here is how you become a category leader and give retailers what they REALLY want. This is exactly why I created my free Turnkey Sales Story Strategies course. This is the foundation you need to build a healthy brand on and will add rocket fuel to your growth.
Most, including the big brands, pay lip service to this. Successful brands make this a focus and bake it into their selling story. Learn why this matters in podcast episode 68: SECRETS 068 Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers with Daniel Lohman of Brand Secrets and Strategies.
In podcast episode 122 I discuss, in depth, the strategies that will help give you a significant competitive advantage. Podcast episode 122 is an excerpt of the free mini-course What Retailers REALLY Want – Brand Building Success Strategies
Want A Competitive Edge? The Recipe For Success
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
Empowering Brands | Raising The Bar
Ever wish you just had a roadmap? Well, now you do!
Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking, and know the answers to, the weekly newsletter, articles, and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want, and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
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