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Your success is measured by your sales. Anything that does not drive sales needs to be secondary or needs to be delegated to so someone better equipped to handle it. Say “no” to these distractions! Make time to focus on what matters most

Welcome to Day 23: Be Laser Focused, Say "No" to Distractions

The Retail solved Blueprint to teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.

If we are meeting for the first time, my name is Dan Lohman. I’ve had the privilege of mentoring and working with hundreds of brands from pre-revenue to multi billion dollars in sales. This a culmination of the best strategies that are working today. I’ve spent years testing and perfecting them to save you valuable time and money while giving you the edge you deserve.

If you haven’t done so yet, download the free 30 Days To Prosperity Workbook at RetailSolved.com/30DayWorkbook to help you get the most out of this brand-building series. Go back and listen to all of the episodes in this masterclass to that you don’t miss a thing. The strategies build upon each other in the order of the series. Please share these and help me raise the bar in natural.

I want to take a moment to recap the last episode - Maximize Productivity, Prioritize Important Tasks And Block Time

Topic: Be Laser Focused, Say "No" to Distractions

They say that the road to hell is paved with good intentions. While that might seem overly dramatic the simple fact is that you are measured by your accomplishments and not your intentions no matter how noble.

Let’s face it running a business is challenging with so many thing constantly fighting for our time and attention. It’s easy to get distracted and off track. You find yourself working on something that sounded important and hours later wonder how it lured it down another rabbit hole - sound familiar? It’s a constant struggle to get and stay focused. Even more difficult to give things the attention they deserve.

When you’re not able to give it your all, it shows up in your work. Your committed customers will notice immediately because they have a vested interest in your success. Eventually other begin to notice and that is when things begin to unravel around you. This is where founders frequently un-intently derail their success.

Think back to a time where to a time where you missed a deadline or overlooked something that was out of character for you. Remember how it bothered you? Remember how you swore it would never happen again? And then it did? This is a sign that you need to delegate more effectively. You either need to find someone better equipped to handle the issue or find someone to handle other aspects of your business so that you can give that issue the attention it deserves.

This is where you need to know the difference between a distraction and something important.

I believe that the real strength of a leader is their ability to surround themselves with talented people and empower them to succeed on the leaders behalf.

Effective delegating is the best way to avoid distractions in the first place. That begins with a well developed team that knows what your expectations are and that has the power and authority to act on your behalf. That way, you can focus on the really important stuff required to run and grow your brand.

Having a good work/life balance is important and it allows you to remain engaged and interested. Distractions can easily rob you of your passion and make you regret launching a brand or starting a business when not managed effectively. They are a key reason so many brands fail.

Join a mastermind of like processionals to help guide and keep you centered. They will ensure you and help you implement important strategies like the ones included in the 30 Days To Prosperity Challenge. More importantly, they will hold you accountable - something we all need!

For additional inspiration listen to podcast episodes:
SECRETS 11 Tim Joseph With Maple Hill Creamery, Sales Growth Strategies That Focus On Shopper Satisfaction
SECRETS 53 Megan Reamer With Jackson's Honest, The Power Of Perseverance & Mission Focus
SECRETS 107 To Sell More & Grow Beyond Other Brands In Your Category, You Need To Use Strategies They Overlook, Dan Lohman With Brand Secrets And Strategies
SECRETS 118 Focus On Shopper’s Market Basket Size To Exponentially Increase Sales, Dan Lohman With Brand Secrets And Strategies

Tip of the day: Your success is measured by your sales. Anything that does not drive sales needs to be secondary or needs to be delegated to so someone better equipped to handle it. Say “no” to these distractions!

I’ve recorded the video which has illustrations and additional information I can’t share on an audio podcast. You can watch the accompanying video on on the podcast webpage and you can get there by going to RetailSolved.com/Session249. In tomorrows show we’ll talk about How To Use Management By Objective To Maximize Sales.

This episode will build on today’s conversation. Thanks for listening and I look forward to seeing you in the next show.