What You Need To Know
How Do You Future Proof Your Store In Uncertain Times
Learn how to future proof your store sales by adapting to changing shopper behaviors and prioritizing healthy products. Retailers need to change their approach, moving away from traditional category management and cookie-cutter strategies in [...]
Strategies To Reduce Deductions And Save Money Now
Discover how to implement strategies to reduce deductions and save money, improving your brand's cash flow and profitability. Deductions are a significant financial burden for brands, often leading to wasted trade marketing dollars. Trade [...]
Creative Solutions That Make Organic Shelf Stable, Greg & Richard Newman & Tom Valenzuela with Desert Lakes Technologies
Explore creative solutions to make organic shelf stable without sacrificing nutrition or quality for healthy eating. Desert Lake Technologies and Oregon Drytech utilize a unique drying technology to preserve the nutritional value, flavor, and [...]
Trade Marketing Goal Setting – You Can’t Hit A Target You Don’t Aim For
Learn effective Trade Marketing Goal Setting strategies to hit your targets and avoid costly mistakes in sales predictions. Effective goal setting is crucial for trade marketing success. Goals should be SMART, proactive, and aligned [...]
Building Community By Informing & Educating The Natural Industry, Heather Wainer with Whole Foods Magazine
Explore how building community and educating the natural products industry fosters unity and collaboration among brands and retailers. Heather, publisher of WholeFoods magazine, discusses her journey in the natural products industry, emphasizing the importance [...]
Trade Marketing Strategies That Grow Sustainable Sales & Profits
Explore practical Trade Marketing Strategies to maximize your brand's gross sales and minimize wasted marketing efforts. Trade marketing, crucial for brand growth, is often inefficient, with 70-90% of spending wasted. A well-crafted promotional strategy, [...]
Trade Marketing Essentials To Grow Sales And Profits Masterclass
Stop Wasting Money Today! Maximize your Trade Marketing ROI with proven strategies to grow profitable sales and competitive advantage. Learn what you need to know. Trade spending includes everything required to get your products [...]
How To Plan And Forecast Sales In Uncertain Times Today
Learn how to future proof your store sales by adapting to changing shopper behaviors and prioritizing healthy products. Retailers need to change their approach, moving away from traditional category management and cookie-cutter strategies in [...]
Merge Two Cultures Into A Beloved Brand Experience, Evan Holod with Michel et Augustin’s
Learn strategies to merge two cultures into a beloved brand, redefining your brand as an exciting adventure. Evan Holod, CEO of Michel et Augustin USA brought the French brand to American by reimagining its [...]
How To Plan And Forecast Sales In Uncertain Times
Master the art of sales forecasting with creative strategies that keep your brand ahead of inventory challenges. Predicting sales is crucial for brands to avoid excess inventory and out-of-stocks. Understanding the consumer, category, and [...]