Blog2025-10-14T11:20:12-06:00

What You Need To Know

1210, 2020

Stop Wasting Trade Spend: Fix Your Promo ROI, Yuval Selik & Christopher Ambarian with Promomash

By |October 12th, 2020|Categories: Podcast, Trade Marketing ROI Increase, Video|Tags: , |Comments Off on Stop Wasting Trade Spend: Fix Your Promo ROI, Yuval Selik & Christopher Ambarian with Promomash

If your trade promotions are draining cash instead of driving growth, your runway is shrinking fast. Most CPG brands waste up to 70% of their trade spend on ineffective promotions—and don’t even know it. [...]

810, 2020

Thinking Beyond Equity – Alternative Funding Solutions That Will Help You Weather The Storm

By |October 8th, 2020|Categories: Sales/Profit Growth, Video, Webinar|Tags: |Comments Off on Thinking Beyond Equity – Alternative Funding Solutions That Will Help You Weather The Storm

Explore alternative funding solutions with Thinking Beyond Equity Empower your brand to thrive in a competitive market. Jessica, from Dwight Funding, discusses alternative funding solutions for growing consumer product brands. She emphasizes the importance [...]

510, 2020

Making It Easier To Scale – Unlocking Growth Potential, Charlie Knight with Mr Lee’s Noodles

By |October 5th, 2020|Categories: Distribution Expansion, Podcast, Video|Tags: , |Comments Off on Making It Easier To Scale – Unlocking Growth Potential, Charlie Knight with Mr Lee’s Noodles

Unlock growth with proven strategies from around the globe Discover how making it easier to scale can benefit your brand. The retail landscape in the UK and US presents distinct challenges for brands. Successful [...]

2809, 2020

Foodservice Is Not Dead, It’s Different And It Wants To Boost Your Natural Brand

By |September 28th, 2020|Categories: Sales Funnel Magnification, Video, Webinar|Tags: |Comments Off on Foodservice Is Not Dead, It’s Different And It Wants To Boost Your Natural Brand

Discover how foodservice is not dead; it is different and ready to boost your natural brand through innovative strategies. The food service industry is evolving. Hotels, for example, are still [...]

2809, 2020

Foodservice Is Not Dead It Wants Your Brand To Boost Sales, Stephanie Lind with Elohi

By |September 28th, 2020|Categories: Podcast, Sales Funnel Magnification, Video|Tags: , |Comments Off on Foodservice Is Not Dead It Wants Your Brand To Boost Sales, Stephanie Lind with Elohi

Discover how foodservice is not dead; it is different and ready to boost your natural brand through innovative strategies. The food service industry is evolving. Hotels, for example, are still [...]

2009, 2020

Lessons On Challenging A Giant To Grow Your Brand, Gail Becker with CAULIPOWER

By |September 20th, 2020|Categories: Category Leadership, Podcast, Video|Tags: , |Comments Off on Lessons On Challenging A Giant To Grow Your Brand, Gail Becker with CAULIPOWER

Uncover strategies for brands to thrive by learning lessons on challenging a giant and becoming a cherished brand. Through trial and error, Gail and her team perfected the recipe, ensuring it met the taste [...]

1409, 2020

Brand Success Begins With A Compelling Story Strategy, Adam Bremen with Keto Krisp

By |September 14th, 2020|Categories: Podcast, Sales Story Optimization, Video|Tags: , |Comments Off on Brand Success Begins With A Compelling Story Strategy, Adam Bremen with Keto Krisp

Discover how brand success begins with a compelling story Engage customers and build loyalty through genuine connections. Adam Bremen, founder of Keto Crisp, shares his journey from a health-conscious individual to a successful entrepreneur. [...]

1109, 2020

How A Committed Community Can Help You Drive Impact & Sales

By |September 11th, 2020|Categories: Sales/Profit Growth, Webinar|Tags: |Comments Off on How A Committed Community Can Help You Drive Impact & Sales

Find out how a supportive community can lead to significant sales growth for natural and mission-driven brands. CPG Startup is a community that supports small brands by providing resources and a platform to connect [...]

709, 2020

Fixing Our Broken Food System By Embracing Nature, Chloe Sorvino with Forbes

By |September 7th, 2020|Categories: Podcast, Sales Story Optimization, Video|Tags: , |Comments Off on Fixing Our Broken Food System By Embracing Nature, Chloe Sorvino with Forbes

Explore fixing our broken food system with a focus on natural and local solutions for a sustainable future. Chloe, a Forbes writer, discusses her journey into food and agriculture journalism, [...]

3108, 2020

Stop Wasting Money, Make It Easier For Shoppers To Find And Buy Your Brand

By |August 31st, 2020|Categories: Sales Funnel Magnification, Video, Webinar|Tags: |Comments Off on Stop Wasting Money, Make It Easier For Shoppers To Find And Buy Your Brand

Explore fixing our broken food system with a focus on natural and local solutions for a sustainable future. Chloe, a Forbes writer, discusses her journey into food and agriculture journalism, highlighting her passion for [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
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What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
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