Blog2025-10-14T11:20:12-06:00

What You Need To Know

301, 2019

Amazon Success Strategies to Boost Profits, Jeff Cohen with Seller Labs

By |January 3rd, 2019|Categories: Podcast, Sales Funnel Magnification|Tags: , |Comments Off on Amazon Success Strategies to Boost Profits, Jeff Cohen with Seller Labs

Unlock your potential with Amazon Success Strategies to boost sales and brand growth in both online and traditional markets. Jeff Cohen, founder of Seller Labs, emphasizes the importance of a [...]

2512, 2018

Sales Success Begins With Storytelling Techniques, Beau Haralson with Human Design

By |December 25th, 2018|Categories: Podcast, Sales Story Optimization|Tags: , |Comments Off on Sales Success Begins With Storytelling Techniques, Beau Haralson with Human Design

Discover how sales success begins with story and personalization, connecting with customers on a human level for better results. Beau Haralson, founder of Human Design, emphasizes the importance of focusing [...]

1812, 2018

The Most Important Customer in Your Business Strategy, Ted Ning with LOHAS and Bodhi Tree, NatchCom

By |December 18th, 2018|Categories: Podcast, Sales Funnel Magnification|Tags: , |Comments Off on The Most Important Customer in Your Business Strategy, Ted Ning with LOHAS and Bodhi Tree, NatchCom

Discover The Most Important Customer and how LOHAS consumers drive demand for authentic, quality products. Ted Ning discusses the LOHAS consumer, a psychographic group prioritizing sustainability, health, and lifestyle choices. [...]

1112, 2018

Sage Brand Building Advice from Industry Leaders, Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin & Chuck Muth

By |December 11th, 2018|Categories: Podcast, Product Performance|Tags: , |Comments Off on Sage Brand Building Advice from Industry Leaders, Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin & Chuck Muth

Gain motivation and focus with Sage Brand Building Advice. The Podcast celebrates its 100th episode with industry thought leaders sharing advice for their younger selves. Get a masterclass on how [...]

412, 2018

Sales Management Success Strategies that Build Brands, Bob Burke with Natural Products Consulting

By |December 4th, 2018|Categories: Podcast, Sales/Profit Growth|Tags: , |Comments Off on Sales Management Success Strategies that Build Brands, Bob Burke with Natural Products Consulting

Unlock your potential with Sales Management Success Strategies. Learn how expert guidance can drive your brand's growth. Bob Burke, a natural products consultant, shares his journey from Stonyfield Farm to [...]

2711, 2018

Mission Beyond The Brand & Its Impact on Trust & Growing Sales, Jeffrey Hollender with Sustain Natural and Seventh Generation

By |November 27th, 2018|Categories: Podcast, Price/Promotion Optimization|Tags: , |Comments Off on Mission Beyond The Brand & Its Impact on Trust & Growing Sales, Jeffrey Hollender with Sustain Natural and Seventh Generation

Discover the essence of Mission Beyond The Brand and how it fosters consumer trust with socially responsible choices. Jeffrey Hollender, founder of Seventh Generation and Sustain [...]

2011, 2018

Disrupting the Category with a Creative Packaging Strategy, Greg Steltenpohl with Califia Farms and Odwalla

By |November 20th, 2018|Categories: Podcast, Sales Funnel Magnification|Tags: , |Comments Off on Disrupting the Category with a Creative Packaging Strategy, Greg Steltenpohl with Califia Farms and Odwalla

Explore strategies for disrupting the category with creative packaging and clean ingredients to boost your product's appeal. Califia Farms revolutionized the dairy case with plant-based alternatives like almond milk and [...]

1311, 2018

Breaking Barriers Every Brand Faces and Overcoming Challenges, Charles Coristine with Lesser Evil

By |November 13th, 2018|Categories: Podcast, Trade Marketing ROI Increase|Tags: , |Comments Off on Breaking Barriers Every Brand Faces and Overcoming Challenges, Charles Coristine with Lesser Evil

Explore the challenges every brand faces Learn strategies for overcoming obstacles and leveling the playing field. Charles, founder of LesserEvil snacks, discusses the challenges of growing a brand in the [...]

611, 2018

Making A Classic Snack Healthy A New Twist, Mathew Parry with The Good Crisp

By |November 6th, 2018|Categories: Podcast, Product Performance|Tags: , |Comments Off on Making A Classic Snack Healthy A New Twist, Mathew Parry with The Good Crisp

Explore innovative ways to make a classic snack healthy while connecting with nostalgia and clean ingredients. The Good Crisp Company revolutionizes the salty snack category with a healthier, gluten-free alternative to Pringles. After a [...]

511, 2018

4 Digital Strategies To Maximize Trade Marketing ROI

By |November 5th, 2018|Categories: Trade Marketing ROI Increase|Tags: |Comments Off on 4 Digital Strategies To Maximize Trade Marketing ROI

Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

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What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
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