Blog2025-10-14T11:20:12-06:00

What You Need To Know

1911, 2019

Become An Indispensable Brand for Customers, Mitch Duckler with FullSurge

By |November 19th, 2019|Categories: Brand Engagement, Podcast, Video|Tags: , |Comments Off on Become An Indispensable Brand for Customers, Mitch Duckler with FullSurge

Learn how to become an indispensable brand that customers cannot live without. Discover essential branding strategies today. Understand customer perception and how it shapes brand positioning. The podcast highlights the need for brands to [...]

1211, 2019

Food Business Success Strategies for Thriving Brands, Sari Kimbell with Food Business Success

By |November 12th, 2019|Categories: Podcast, Sales Funnel Magnification, Video|Tags: , |Comments Off on Food Business Success Strategies for Thriving Brands, Sari Kimbell with Food Business Success

Unlock the secrets to Food Business Success strategies: build a strong foundation and connect with your community to thrive. Sari Kimbell from Food Business Success, shares her journey from the restaurant industry to consulting [...]

511, 2019

Sales Success Customer First Strategies for Brands, Mike Forbes with Alter Eco

By |November 5th, 2019|Categories: Podcast, Trade Marketing ROI Increase|Tags: , |Comments Off on Sales Success Customer First Strategies for Brands, Mike Forbes with Alter Eco

Unlock Sales Success with Customer First Strategies Learn how aligning brand values enhances trade marketing effectiveness. Mike Forbes, CEO of Alter Eco Foods, discusses the company’s commitment to sustainability and eco-friendly practices in the [...]

2910, 2019

Creative Produce Solutions – Building Blocks For The Products You Buy, Kristyn Lawson with Krissy Farms

By |October 29th, 2019|Categories: Brand Engagement, Podcast, Video|Tags: , |Comments Off on Creative Produce Solutions – Building Blocks For The Products You Buy, Kristyn Lawson with Krissy Farms

Uncover the significance of Creative Produce Solutions in connecting consumers to the origins and qualities of their food. Krissy Farms produces premium, accessible purees from locally sourced, organic produce. The brand has expanded its [...]

2210, 2019

Sustainable Brand Growth Strategies for Success, Katie Mleziva with Real Food Brands

By |October 22nd, 2019|Categories: Podcast, Sales Funnel Magnification, Video|Tags: , |Comments Off on Sustainable Brand Growth Strategies for Success, Katie Mleziva with Real Food Brands

Explore the secrets of sustainable brand growth Learn how successful brands align products with customer needs for lasting success. Katie, from Real Food Brands, discusses her journey from big food to natural food and [...]

1510, 2019

Edible Upcycling Eliminate Food Waste Responsibly, Dan Kurzrock with ReGrained

By |October 15th, 2019|Categories: Podcast, Product Performance, Video|Tags: , |Comments Off on Edible Upcycling Eliminate Food Waste Responsibly, Dan Kurzrock with ReGrained

Explore how edible upcycling can eliminate food waste by transforming discarded ingredients into high fiber, high protein foods. ReGrained, founded by Daniel Kurzrock, upcycles spent grain from breweries into high-protein, high-fiber flour. The company [...]

910, 2019

Win Over Future Shoppers with Ethical Practices, David Lemley with Retail Voodoo

By |October 9th, 2019|Categories: Podcast, Sales Story Optimization, Video|Tags: , |Comments Off on Win Over Future Shoppers with Ethical Practices, David Lemley with Retail Voodoo

Unlock the secrets to winning over future shoppers. Explore how ethical practices can enhance your brand growth sustainably. Brands should educate retailers about their unique consumers and the value of their products to differentiate [...]

110, 2019

Accelerate Sales With Expert Advice for Brands, Daniel Karsevar with Plant Based Solutions

By |October 1st, 2019|Categories: Category Leadership, Podcast, Video|Tags: , |Comments Off on Accelerate Sales With Expert Advice for Brands, Daniel Karsevar with Plant Based Solutions

Transform your business strategy with expert advice to accelerate sales. Learn how to effectively get products on more shelves. Leverage the importance of a compelling story for retailers and highlights [...]

110, 2019

Trade Management Essentials To Grow And Scale Your Brand

By |October 1st, 2019|Categories: Article, Trade Marketing ROI Increase|Tags: |Comments Off on Trade Management Essentials To Grow And Scale Your Brand

The art and science of getting your products on more store shelves and into the hands of more shoppers - without going bankrupt in the process. Sell more, gain more runway. It’s estimated that [...]

2409, 2019

Trade Promotion ROI: Stop Wasting 70% of Spend, Yuval Selik & Christopher Ambarian with Promomash

By |September 24th, 2019|Categories: Podcast, Trade Marketing ROI Increase|Tags: , |Comments Off on Trade Promotion ROI: Stop Wasting 70% of Spend, Yuval Selik & Christopher Ambarian with Promomash

If 70% of your trade spend is wasted, you’re burning runway—and risking your brand’s survival. Trade marketing represents roughly 25% of your gross sales, yet most brands can’t clearly measure what works, what lifts [...]

Loading...

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
25%
$
10%
$

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Detail

Trade Spending

Volume

Calculations

%
$
$
%
%
$
%
$
$
$
%
$
%
$
$
$
%
* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
Go to Top