Blog2025-10-14T11:20:12-06:00

What You Need To Know

412, 2018

Sales Management Success Strategies that Build Brands, Bob Burke with Natural Products Consulting

By |December 4th, 2018|Categories: Podcast, Sales/Profit Growth|Tags: , |Comments Off on Sales Management Success Strategies that Build Brands, Bob Burke with Natural Products Consulting

Unlock your potential with Sales Management Success Strategies. Learn how expert guidance can drive your brand's growth. Bob Burke, a natural products consultant, shares his journey from Stonyfield Farm to [...]

2711, 2018

Mission Beyond The Brand & Its Impact on Trust & Growing Sales, Jeffrey Hollender with Sustain Natural and Seventh Generation

By |November 27th, 2018|Categories: Podcast, Price/Promotion Optimization|Tags: , |Comments Off on Mission Beyond The Brand & Its Impact on Trust & Growing Sales, Jeffrey Hollender with Sustain Natural and Seventh Generation

Discover the essence of Mission Beyond The Brand and how it fosters consumer trust with socially responsible choices. Jeffrey Hollender, founder of Seventh Generation and Sustain [...]

2011, 2018

Disrupting the Category with a Creative Packaging Strategy, Greg Steltenpohl with Califia Farms and Odwalla

By |November 20th, 2018|Categories: Podcast, Sales Funnel Magnification|Tags: , |Comments Off on Disrupting the Category with a Creative Packaging Strategy, Greg Steltenpohl with Califia Farms and Odwalla

Explore strategies for disrupting the category with creative packaging and clean ingredients to boost your product's appeal. Califia Farms revolutionized the dairy case with plant-based alternatives like almond milk and [...]

1311, 2018

Breaking Barriers Every Brand Faces and Overcoming Challenges, Charles Coristine with Lesser Evil

By |November 13th, 2018|Categories: Podcast, Trade Marketing ROI Increase|Tags: , |Comments Off on Breaking Barriers Every Brand Faces and Overcoming Challenges, Charles Coristine with Lesser Evil

Explore the challenges every brand faces Learn strategies for overcoming obstacles and leveling the playing field. Charles, founder of LesserEvil snacks, discusses the challenges of growing a brand in the [...]

611, 2018

Making A Classic Snack Healthy A New Twist, Mathew Parry with The Good Crisp

By |November 6th, 2018|Categories: Podcast, Product Performance|Tags: , |Comments Off on Making A Classic Snack Healthy A New Twist, Mathew Parry with The Good Crisp

Explore innovative ways to make a classic snack healthy while connecting with nostalgia and clean ingredients. The Good Crisp Company revolutionizes the salty snack category with a healthier, gluten-free alternative to Pringles. After a [...]

511, 2018

4 Digital Strategies To Maximize Trade Marketing ROI

By |November 5th, 2018|Categories: Trade Marketing ROI Increase|Tags: |Comments Off on 4 Digital Strategies To Maximize Trade Marketing ROI

Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new [...]

3010, 2018

Reinventing Favorite Foods with a Artisan Vegan Cheese, Miyoko Schinner with Miyoko’s Kitchen

By |October 30th, 2018|Categories: Podcast, Sales Story Optimization|Tags: , |Comments Off on Reinventing Favorite Foods with a Artisan Vegan Cheese, Miyoko Schinner with Miyoko’s Kitchen

Explore reinventing favorite foods with vegan artisan cheese Discover delicious alternatives for dairy lovers and dairy-free eaters. Miyoko, founder of Miyoko’s Kitchen, shares her journey from a small vegan pound [...]

2310, 2018

Bridging Gap Between Perimeter & Center Store = Sales Success, Doug Brent with Made In Nature

By |October 23rd, 2018|Categories: Distribution Expansion, Podcast|Tags: , |Comments Off on Bridging Gap Between Perimeter & Center Store = Sales Success, Doug Brent with Made In Nature

Explore how brands are bridging the gap between perimeter and center store with innovative organic snacking options. Made in Nature, an organic snack brand, is changing consumer perception of dried fruit as a healthy [...]

1610, 2018

Plant Based – The Hottest Trend In Retail You Should Leverage, David Benzaquen with Plant Based Solutions and Ocean Hugger Foods

By |October 16th, 2018|Categories: Brand Engagement, Podcast|Tags: , |Comments Off on Plant Based – The Hottest Trend In Retail You Should Leverage, David Benzaquen with Plant Based Solutions and Ocean Hugger Foods

Discover the plant based hottest trend in retail and learn how consumers are embracing healthier food options without major diet changes. Plant-based foods offer health benefits and environmental sustainability. PlantBased [...]

910, 2018

Disrupting The Category with Innovation in Products, Justin Gold with Justin’s

By |October 9th, 2018|Categories: Podcast, Sales Story Optimization|Tags: , |Comments Off on Disrupting The Category with Innovation in Products, Justin Gold with Justin’s

Explore how disrupting the category with innovation can redefine products and create unique market niches for brands. Justin, founder of Justin’s Nut Butters, started his business after being dissatisfied with store-bought brands. Through hard [...]

Loading...

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
25%
$
10%
$

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Detail

Trade Spending

Volume

Calculations

%
$
$
%
%
$
%
$
$
$
%
$
%
$
$
$
%
* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
Go to Top