Blog2025-10-14T11:20:12-06:00

What You Need To Know

1312, 2020

How To Increase Sales With Trust And Transparency, Jaclyn Bowen with Clean Label Project

By |December 13th, 2020|Categories: Brand Engagement, Podcast, Video|Tags: , |Comments Off on How To Increase Sales With Trust And Transparency, Jaclyn Bowen with Clean Label Project

Boost your sales by ensuring shoppers can trust your brand Discover strategies for building a loyal customer community. The natural products industry is experiencing a surge in demand for immune-supporting [...]

1012, 2020

The Secret To Effective Promotion Management Is …

By |December 10th, 2020|Categories: Trade Marketing ROI Increase, Video, Webinar|Tags: |Comments Off on The Secret To Effective Promotion Management Is …

Discover the secret to effective promotion management and grow your brand sustainably without cookie-cutter strategies. Trade marketing and promotions are crucial for emerging CPG brands to raise awareness and increase sales. Effective promotion management, [...]

612, 2020

How To Boost Shopper Engagement And Explode Sales Effectively, Oli Bridge with bonjoro

By |December 6th, 2020|Categories: Podcast, Shopper/Loyalty Engagement Enhancement, Video|Tags: , |Comments Off on How To Boost Shopper Engagement And Explode Sales Effectively, Oli Bridge with bonjoro

Explore effective strategies to boost shopper engagement and explode sales without relying on expensive promotions. Bonjoro, a tool for personalized video communication, helps businesses connect with [...]

3011, 2020

Distributor Horror Stories Fixing Food System Issues, Lois & Bob Gamerman with Soft Stuff Distributors

By |November 30th, 2020|Categories: Distribution Expansion, Podcast, Video|Tags: , |Comments Off on Distributor Horror Stories Fixing Food System Issues, Lois & Bob Gamerman with Soft Stuff Distributors

Explore Distributor Horror Stories and learn how to fix our broken food system for brands and retailers to thrive. Lois and Bob, founders of Soft Stuff Distributors, discuss the challenges faced by small brands [...]

3011, 2020

Distributor Horror Stories, How Can We Fix Our Broken Food System

By |November 30th, 2020|Categories: Distribution Expansion, Video, Webinar|Tags: |Comments Off on Distributor Horror Stories, How Can We Fix Our Broken Food System

Explore Distributor Horror Stories and learn how to fix our broken food system for brands and retailers to thrive. Lois and Bob, founders of Soft Stuff Distributors, discuss the challenges faced by small brands [...]

2311, 2020

How To Explode Sales With Authentic Gratitude Strategies

By |November 23rd, 2020|Categories: Podcast, Shopper/Loyalty Engagement Enhancement|Tags: , |Comments Off on How To Explode Sales With Authentic Gratitude Strategies

iscover how to grow sales with authentic gratitude by building a connected community and engaging with your customers. Authentic gratitude is a powerful strategy to grow sales and build customer loyalty. By showing genuine [...]

1611, 2020

How Are Shoppers Navigating The New Normal

By |November 16th, 2020|Categories: Shopper/Loyalty Engagement Enhancement, Video, Webinar|Tags: |Comments Off on How Are Shoppers Navigating The New Normal

Learn how are shoppers navigating the new normal and ensure your brand remains accessible to health-conscious consumers. The economy has shifted consumer behavior towards health and wellness, increasing interest in supplements and online shopping. [...]

1611, 2020

How Are Shoppers Navigating The Challenging Economy, Jessica Malach with Social Nature

By |November 16th, 2020|Categories: Podcast, Shopper/Loyalty Engagement Enhancement, Video|Tags: , |Comments Off on How Are Shoppers Navigating The Challenging Economy, Jessica Malach with Social Nature

Learn how are shoppers navigating the new normal and ensure your brand remains accessible to health-conscious consumers. The economy has shifted consumer behavior towards health and wellness, increasing interest in supplements and online shopping. [...]

911, 2020

How A Committed Community Can Help You Drive Impact & Sales, Amanda Rodriguez with Startup CPG

By |November 9th, 2020|Categories: Podcast, Sales/Profit Growth|Tags: , |Comments Off on How A Committed Community Can Help You Drive Impact & Sales, Amanda Rodriguez with Startup CPG

Find out how a supportive community can lead to significant sales growth for natural and mission-driven brands. CPG Startup is a community that supports small brands by providing resources and a platform to connect [...]

211, 2020

Produce Is The Gateway To More Center Store Sales

By |November 2nd, 2020|Categories: Sales Story Optimization, Video, Webinar|Tags: |Comments Off on Produce Is The Gateway To More Center Store Sales

Learn why produce is the gateway center store sales for health-driven brands and how it builds consumer trust. The Produce Moms, founded by Lori Taylor, aims to educate consumers and industry professionals about produce, [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

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What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
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