Brand Engagement

Shoppers can’t buy with they can’t find! Not having your core products available where consumers shop dilutes your brand and exposes it to being delisted, confuses shoppers, and reduces your promotional effectiveness. Understand your brand’s key performance indicators (KPI’s) to avoid cannibalizing your own brand’s success.  A compelling assortment is critical to your brand’s overall health.

29 10, 2019

SECRETS 150 Kristyn Lawson With Krissy Farms, Creative Produce Solutions – Building Blocks For The Products You Love

By |2021-09-27T20:37:43-06:00October 29th, 2019|Brand Engagement, Podcast, Video|

Have you ever wondered how things are made? We are all extremely curious but few truly understand where their food comes from and how it’s grown. Produce is the primary building blocks of all we consume. Better ingredients equal better quality and taste. As an industry, we do a really [...]

13 08, 2019

SECRETS 139 Suzie Yorke With Love Good Fats, Explosive Growth – The Result Of A Solid Brand Position

By |2021-09-29T06:27:21-06:00August 13th, 2019|Brand Engagement, Podcast|

It’s impossible to hit a target you don’t aim for and yet that’s what most brands do. A well defined brand position can explode sales. Hear how Suzie NAILED her target and disrupted a category. Learn how you can do the same with the right resources. Welcome. If you've been listening [...]

6 08, 2019

SECRETS 138 Nona Evans With Whole Kids & Whole Cities Foundation, Cultivating Your Future Customers

By |2021-09-25T17:03:44-06:00August 6th, 2019|Brand Engagement, Podcast, Video|

When should you begin nurturing your future shoppers? While they are young. Food impacts every aspect of our lives. Children are our future and there is nothing more important than ensuring they have every advantage and that begins with healthy nutrition.  Welcome. Today's story is about you. It's about your [...]

30 07, 2019

SECRETS 137 Walter Robb With Stonewall Robb & Whole Foods Market, The Future Of Retail

By |2021-09-27T21:07:36-06:00July 30th, 2019|Brand Engagement, Podcast, Video|

Before you can appreciate where you’re going, you need to know where you’ve already been. Natural has an inspirational history that continues to flourish. It has helped to explode growth and create potential solutions to some of our biggest challenges. Welcome, would you like to know what the future of [...]

18 06, 2019

Profitable Digital Brand Building Strategies To Win At Retail

By |2020-08-10T20:04:41-06:00June 18th, 2019|Brand Engagement, Tip Of The Week|

Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive and it’s pay-to-play. A blended strategy makes it easier for shoppers to find and purchase your brand.  Your products need to be available wherever your current [...]

18 06, 2019

SECRETS 131 Josh Tabin With Wild Zora & NatchCom, Profitable Digital Brand Building Strategies

By |2021-09-29T06:55:03-06:00June 18th, 2019|Brand Engagement, Podcast|

Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive & it’s pay-to-play. A blended strategy makes it easier for shoppers to find your brand. We spend a lot of time talking about [...]

Loading...

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
25%
$
10%
$

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Detail

Trade Spending

Volume

Calculations

%
$
$
%
%
$
%
$
$
$
%
$
%
$
$
$
%
* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
Go to Top