Brand Engagement

Shoppers can’t buy with they can’t find! Not having your core products available where consumers shop dilutes your brand and exposes it to being delisted, confuses shoppers, and reduces your promotional effectiveness. Understand your brand’s key performance indicators (KPI’s) to avoid cannibalizing your own brand’s success.  A compelling assortment is critical to your brand’s overall health.

18 01, 2018

The Important Role Of Small Natural Retailers

By |2025-09-02T15:43:07-06:00January 18th, 2018|Article, Brand Engagement|

The importance of independent food retailers cannot be overemphasized, but they are frequently overlooked. Some larger retailers forget that they were once small independent retailers as well. Independent retailers, and especially those in the natural space, are the lifeblood of the communities they serve. They typically have a strong commitment to the community, sustainability, [...]

22 11, 2017

Whole Foods and the Rise of Natural Brands, Laurie Peterson with Whole Foods Magazine

By |2025-10-02T08:45:45-06:00November 22nd, 2017|Brand Engagement, Podcast|

Amazon Whole Foods acquisition means Natural brands & retailers need to compete at a higher level to remain relevant and grow shopper loyalty. The merger presents challenges and opportunities for independent natural retailers. While Amazon’s influence is undeniable, independents can differentiate themselves by providing education, unique merchandise, and focusing on [...]

15 11, 2017

Food Startup Strategies for Success in Business, Matt Aaron with Food Startups Podcast

By |2025-10-02T08:42:14-06:00November 15th, 2017|Brand Engagement, Podcast|

Gain actionable insights from 162 Food Startup Podcast interviews from industry thought leaders. Matt Aaron, the host, discusses his journey in the food industry, the impact of his podcast on his business, and strategies for small brands to get their products on store shelves. He emphasizes the importance of authentic [...]

25 10, 2017

Packaging Strategies for Effective Branding and sales growth, Kelly Williams & Tom Dunn with FPK Resources

By |2025-10-02T08:32:58-06:00October 25th, 2017|Brand Engagement, Podcast|

Explore effective packaging strategies to empower your brand and enhance shelf presence in today's competitive market. Flexpack Technology aims to revolutionize the flexible packaging industry by enabling real-time communication between brands and consumers through personalized, dynamic packaging, faster production, and improved consumer safety. Welcome. [...]

27 09, 2017

Top 10 Brand Strategies for Empowering Your Business

By |2025-10-02T08:25:37-06:00September 27th, 2017|Brand Engagement, Podcast|

Join the Bulletproof Your Brand podcast for insights into effective brand strategies that empower and elevate your brand. Learn the top 10 strategies for building sustainable sales and profits. These strategies include becoming a trusted resource to retailers, becoming an expert in your ideal customers and competitors, and more. This [...]

13 09, 2017

Introduction, How to confidently grow and scale your brand

By |2025-10-02T08:18:08-06:00September 13th, 2017|Brand Engagement, Podcast|

Learn how to bulletproof your brand against common retail frustrations and increase your sales and profits. Avoid common retail pitfalls with strategy, tips, and tricks from industry CEO’s and thought leaders. The show teaches actionable insights and strategic solutions to help brands grow sustainable sales, increase distribution, and compete effectively with big brands [...]

5 08, 2017

Strategies retailers should use to compete more effectively

By |2025-09-02T16:02:56-06:00August 5th, 2017|Article, Brand Engagement|

Natural products can now be found on retailer’s shelves across all channels.  In fact, mainstream natural product sales have outpaced natural products sales by natural retailers. This also means more opportunities for top-selling natural brands to be represented in a greater number of stores across multiple retail channels. While this is an incredible opportunity [...]

27 02, 2017

Top Five Strategies for Brands to Maximize Expo West Experience

By |2025-09-02T18:33:09-06:00February 27th, 2017|Article, Brand Engagement|

Trade shows like Expo West are an excellent opportunity for brands to showcase their new items to retailers and consumers.  Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their stores. [...]

15 04, 2015

The future of Private Brands and its Role in Retail

By |2025-09-02T19:22:31-06:00April 15th, 2015|Brand Engagement, Video|

ECRM Private Label Health & Beauty Care EPPS Keynote – The future of Private Brands and its Role in Retail April 15-17, 2015 Orlando, FL Private Label quality continues to improve beyond its sales growth. Retailers and Private Label manufacturers should leverage its strengths to build sales beyond price. Consumers are willing to pay for [...]

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