Are you committing retail malpractice? Don’t ignore healthy center store products. Most of us grew up believing that the healthy products could only be found along the parameter of the store. We were taught that any of the products in the center the store were either highly processed, chemically enhanced, or contained artificially fortified [...]
We’ve all heard that healthy natural organic products are driving sustainable sales across all categories, but what does that really mean and what are the key drivers retailers and brands should be paying attention to? Natural and organic products are driving the sustainable growth in mainstream retail. In the 2016 Category Management handbook, I [...]
Start with the problem sitting in front of you. Maybe you are trying to get into retail. Maybe you already got the retailer’s yes, but the stores are not producing what you expected. Maybe sales are growing while cash keeps getting tighter. Maybe promotions are moving cases but you cannot tell whether they are [...]
Things are changing all the time, especially in natural. We've recently seen stories regarding Albertsons in preliminary talks about a deal to acquire Sprouts, and Whole Foods partnering with Nielsen and Dunnhumby. This is the potential beginning of a major shift in the way natural brands and retailers do business. Advanced business strategies like [...]
BevNet Live Featured Speaker Page "“ Category Management Checklist for Entrepreneurial Brands June 15, 2016 New York, NY
Natural organic products are breathing renewed life into center store. They're driving sustainable sales in almost every category as consumers continue to look for healthier alternatives throughout the entire store. The notion that center store should be avoided due to all of the preservatives, artificial colors, chemicals and hard to pronounce additives is no [...]
True category management is the great equalizer between small brands and their more sophisticated competitors. Mastering these skills will give your brand a significant sustainable competitive advantage. Aligning your process with retailers' category management strategy will help you stand out in their eyes and establish you as a true partner and potentially, the category captain. Category [...]
December 1, 2015, By Daniel Lohman, CPSA Progressive Grocer - 2016 Category Management Handbook p20-21 Natural product sales continue to dramatically outpace their conventional (mainstream) counterparts. This is true in most every channel and every category. Americans today are focused on and constantly looking for healthier solutions to improve their lives. The old adage [...]
