Category Leadership

Retailers can’t possibly be experts in every category and item they sell.  Savvy retailers value and appreciate brands that help them grow category sales, increase shopper foot traffic, and compete more effectively in any market and in any economy.  Don’t jeopardize your future by blindly placing it in the hands of your competition.

13 01, 2021

Use Clarity and Consistency to Amplify Your Brand

By |2025-08-25T12:29:47-06:00January 13th, 2021|Category Leadership, Podcast, Video|

Learn how to use clarity and consistency to amplify your message and simplify the customer journey for better sales. A confused mind always says no. Craft messaging that is simple, easy to understand and memorable to grow sales and profits. Use win-win selling strategies. [...]

12 01, 2021

How To Make It Easy For Shoppers To Buy Your Brand

By |2025-08-25T12:27:42-06:00January 12th, 2021|Category Leadership, Podcast, Video|

Learn how to make it easy for shoppers to find and buy your brand.  Engage customers to boost sales effectively. Start by identifying the complementary products they purchase. Work backwards from the market basket to understand the customer’s journey. This strategy helps retailers maximize ROI and gain a sustainable competitive [...]

11 01, 2021

How To Become A Great Story Teller – Connect with Customers

By |2025-08-25T12:26:05-06:00January 11th, 2021|Category Leadership, Podcast, Video|

Learn how to become a great story teller and engage customers with personalized, compelling narratives that resonate. To become a master storyteller you need to focus on understanding your unique customer, their challenges and struggles - what are they searching for. Then become their Yoda. That’s how you build a loyal raving customer base.  [...]

10 01, 2021

How To Create A Thriving Engaged Community Today

By |2025-08-25T12:24:09-06:00January 10th, 2021|Category Leadership, Podcast, Video|

Learn how to create a thriving engaged community around your brand and empower your customers. To future-proof your brand, build a loyal customer base and leverage social media for conversational engagement. Understand your customers deeply, including their preferences and pain points, to communicate effectively and develop innovative products. [...]

9 01, 2021

How To Convert Your Dream Customers Into Raving Fans

By |2025-08-25T12:22:23-06:00January 9th, 2021|Category Leadership, Podcast, Video|

Developing a loyal customer base is crucial for sustainable sales growth. Brands should focus on understanding their unique customers, their values, and their purchasing behavior. By building a connected community outside of retail and leveraging customer insights, brands can increase customer loyalty, reduce acquisition costs, and drive sales.  [...]

8 01, 2021

How To Master Your Why and Connect with Customers

By |2025-08-25T12:20:36-06:00January 8th, 2021|Category Leadership, Podcast, Video|

Unlock the secrets of mastering your why. Understand how to communicate your mission and solve customer problems better. Effective brand communication is crucial for sustainable growth.  Leverage your unique shopper’s value to give your brand a competitive advantage and help retailers grow sales. [...]

7 01, 2021

The Importance of Knowing The True Cost Of Your Products

By |2025-08-25T12:18:54-06:00January 7th, 2021|Category Leadership, Podcast, Video|

Unlock the secrets of mastering your why. Understand how to communicate your mission and solve customer problems better. Effective brand communication is crucial for sustainable growth.  Leverage your unique shopper’s value to give your brand a competitive advantage and help retailers grow sales. [...]

6 01, 2021

How To Hire Wisely To Fill Strategic Skill Gaps

By |2025-08-25T12:16:53-06:00January 6th, 2021|Category Leadership, Podcast, Video|

Learn how to hire wisely to fill strategic skill gaps and empower your organization's success through effective leadership. The Real Strength Of An Effective Leader Is Measured By The People They Surround Themselves By And How They Empower Them To Succeed. [...]

5 01, 2021

How To Develop Strategic Goals With Accountability Strategies

By |2025-08-25T12:14:38-06:00January 5th, 2021|Category Leadership, Podcast, Video|

Unlock your potential by learning how to develop strategic goals with accountability.  Aim high and stay focused and set benchmarks. Establish clear priorities and bake them into your business plan so that anyone could run your brand in your absence - revisit them often.  [...]

4 01, 2021

How To Set Yourself Up For Success In Business Today

By |2025-08-25T12:12:55-06:00January 4th, 2021|Category Leadership, Podcast, Video|

Learn how to set yourself up for success in business by focusing on growth and building a strong brand identity. Today’s lesson focuses on setting yourself up for success in business. This involves identifying broad goals and objectives, prioritizing them based on importance, and breaking down your day to focus on the most critical [...]

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