Category Leadership

Retailers can’t possibly be experts in every category and item they sell.  Savvy retailers value and appreciate brands that help them grow category sales, increase shopper foot traffic, and compete more effectively in any market and in any economy.  Don’t jeopardize your future by blindly placing it in the hands of your competition.

26 01, 2021

How To Develop Performance Indicators for Success

By |2025-11-14T20:07:03-07:00January 26th, 2021|Category Leadership, Podcast|

Learn how to develop performance indicators to maximize results in retail execution. Discover effective KPI strategies. Key performance indicators (KPIs) are crucial for flawless retail execution. They should cover customer-facing aspects like distribution, merchandising, pricing, and promotion.

25 01, 2021

How To Ensure Flawless Execution Using Scorecards

By |2025-11-14T20:05:48-07:00January 25th, 2021|Category Leadership, Podcast|

Learn how to ensure flawless execution using scorecards to track objectives and delegate tasks effectively. Scorecards are a powerful project management tool that breaks down complex projects into manageable tasks. They help coordinate responsibilities, timelines, and dependencies, ensuring flawless execution.

24 01, 2021

How To Use Management By Objective To Boost Sales

By |2025-11-14T20:04:55-07:00January 24th, 2021|Category Leadership, Podcast|

Learn how to use Management By Objective (MBO) to maximize sales effectively and streamline your business strategy. MBO’s are a tool to develop, motivate, and maintain a highly efficient team. MBO’s helps align everyone towards common goals, improve employee performance, and deliver predictable results. [...]

23 01, 2021

Be Laser Focused Say No to Distractions and Thrive

By |2025-11-14T20:04:04-07:00January 23rd, 2021|Category Leadership, Podcast|

Master the art of focus. Discover how to be laser focused and eliminate distractions that affect your success. Distractions hinder business success, impacting work quality and customer satisfaction. Effective delegation to a capable team allows leaders to focus on critical tasks, preventing derailment and fostering brand growth. [...]

22 01, 2021

Maximize Productivity Prioritize Important Tasks

By |2025-11-14T20:01:59-07:00January 22nd, 2021|Category Leadership, Podcast|

Learn to maximize productivity by prioritizing important tasks and blocking time effectively to boost your efficiency. Most leaders loath aspects of building a business and therefore don’t give it the focus and attention it requires. This can derail your brand before you gain traction. Learn how to make this a strength. [...]

21 01, 2021

How To Know The Value Of Your Promotions An Effective Strategy

By |2025-11-14T20:00:28-07:00January 21st, 2021|Category Leadership, Podcast|

Learn how to know the value of your promotions and prioritize trade marketing to boost sales and reduce waste. 70% of promotional spending is wasted or ineffective. Become a trade marking expert so you can maximize your promotional effectiveness for you and the retailer. [...]

20 01, 2021

Knowledge Is Power How To Win At Retail Effectively

By |2025-11-14T19:59:31-07:00January 20th, 2021|Category Leadership, Podcast|

Gain insights on winning at retail. Knowledge is power in this industry, and understanding the market is crucial to your success. Retailers need your eyes and ears to know what is going on in the market. Leverage your relationships to gain incremental opportunities not available to others.  [...]

19 01, 2021

How To Become An Expert In Your Retail Partner

By |2025-11-14T19:58:40-07:00January 19th, 2021|Category Leadership, Podcast|

Master the art of how to become an expert in your retail partner for long-lasting and profitable partnerships. Retailers need your help. Savvy retailers will reward you if you help them get what they want - more traffic, more shoppers and more sales. Master the art of how to become [...]

18 01, 2021

How To Make And Sell Products Your Customers Want

By |2025-11-14T19:57:37-07:00January 18th, 2021|Category Leadership, Podcast|

Learn how to make and sell products your customers want to buy to drive profitable trends in your business. Building a thriving online community of loyal customers is crucial for brand success. This community can provide valuable insights into product innovation, helping brands create products that customers want to buy. [...]

17 01, 2021

How To Use Fact-Based Selling For a Competitive Edge

By |2025-11-14T19:56:31-07:00January 17th, 2021|Category Leadership, Podcast|

Learn how to use fact-based selling to give your brand a sustainable edge through advanced category management techniques. Advanced category management is the art and science of getting your products into the hands of your ideal shoppers. Becoming an expert in your customers is the first step. Learn how to leverage this at retail.  [...]

Loading...

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
25%
$
10%
$

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Detail

Trade Spending

Volume

Calculations

%
$
$
%
%
$
%
$
$
$
%
$
%
$
$
$
%
* Email is optional. The calculator works without it. Enter your email only if you want your scenario sent to you. Save a copy so you can compare your planned promotion with the actual results. Run additional scenarios as needed. If you request an email, check your inbox (and spam folder) for the scenario or confirmation message. Giving an email to receive a scenario does not, by itself, authorize unrelated marketing. See our Privacy Policy for how your information is processed. Estimates are educational and depend on your assumptions; results are not guaranteed. This tool does not provide legal, accounting, tax, or financial advice. Seek qualified advice where required.
Go to Top