The goal of most brands is to get on a store shelf and be featured by that retailer. It’s not as simple as it sounds. You need to know what retailers want and expect from the brands they sell. Learn what you need to know - this is your roadmap for [...]
The goal of most brands is to see their product on a retailer's shelf where customers can find it. That doesn't sound that difficult, does it? Well, you'd be surprised at how many things you need to know and what you need to do to get your product on a retailer's shelf. By the [...]
Packaging is one of the most critical things every brand needs to think about as they develop their go to market strategy. Your packaging is a reflection of your brand. Make it a good one. I love the passion, creativity, and commitment to healthy quality solutions found in natural. Natural is where the true [...]
Growing a brand takes work but it doesn’t have to be difficult. There are simple things every brand MUST do. Your success depends on shoppers buying your products but shoppers can’t buy them if they can’t find them. Success = brand strategy + execution. In its most simple terms, business is [...]
There is an easy way and a hard way to do just about anything. Growing a brand takes hard work but it does not need to be difficult. Over 80% of natural brands fail within their first year. This is usually a result of not having a solid well thought-out business strategy and poor [...]
Your brand strategy needs to be as innovative as your marketing and the ingredients in your products. If you don’t want to be lost in a sea of me-too brands, go beyond the strategies big brands rely on. True Category Management is the great equalizer. Do you want to blend into [...]
Do you want to blend into all of the other brands in your category or do you want to stand out on a crowded shelf? If you don’t want get overlooked in the endless sea of me-too brands. There is a lot of noise from well-meaning experts telling you what to do and how [...]
Ever wish there was an easy to follow roadmap to grow your brand? Well now there is. Learn what pitfalls to avoid while leveraging proven strategies and staying true to your mission & core values. That’s the purpose of this podcast & this week's focus. Do you ever wish you had [...]
Hi, I’m Dan Lohman. Whether you’re a startup brand or have been in business for years with retail distribution, you’re in the right place. Over the past few years, many people have shared with me their frustration: “There is no specific training in the natural industry that addresses the common challenges most brands face, [...]
I keep hearing mainstream brands, retailers, and solution providers talk about transparency as if they coined the term or as if they identified the magic formula to increase sales. The problem with that is, as we all know, that those words ring hollow in the absence of authenticity. They use it like a cheap [...]
