Discover how a disruptive start-up revived a dying category through innovation and understanding customer needs. Kodiak Cakes, a whole grain pancake mix brand, experienced significant growth after introducing a protein-infused mix in 2014. The brand’s success highlights the potential for innovation in stagnant categories and the value consumers place on [...]
Learn how to boost shopper loyalty using the consumer decision tree and gain a competitive edge in your market. A consumer decision tree, which illustrates how consumers shop a category, is crucial for building real shopper loyalty. By understanding and prioritizing consumer buying habits, along with the entire shopper’s journey, [...]
Learn proven strategies to 2x your loyal shoppers and explode brand sales in a competitive marketplace with innovative solutions. These strategies involve becoming an expert in the category, shoppers, competition, and retailers. By providing actionable insights and becoming a valued resource to retailers, brands can improve merchandising, increase conversions, and ultimately succeed in a [...]
Explore proven strategies to level the playing field and win at retail. Learn how small brands can compete with industry giants. Lundberg Farms, a family-owned organic rice and quinoa company, prioritizes community involvement, sustainable practices, and employee well-being. They utilize data analysis to inform business planning, product creation, and consumer [...]
The retail landscape is changing. There is a seismic shift in the way consumers shop. Shoppers have unlimited choices when it come to where they spend their hard-earned money. Retailers who follow these simple steps will gain a significant sustainable competitive advantage. Retailers cannot possibly be experts in everything they sell and in [...]
Learn how fact-based selling stories can propel your growth Gain competitive advantage with proven business strategies. Steve Hughes discusses his journey from large-cap companies to building successful brands in the natural food sector. Sunrise Capital Partners provides capital and expertise to natural brands, helping them scale and become “millennial magnet” [...]
Uncover insider secrets to getting on shelf and discover what retailers truly want from your brand for success. Mathis Martines, a former natural products Kroger buyer, emphasizes the importance of brand vision, mission, and understanding retailer needs. He highlights the evolving retail landscape, the significance of brand-retailer relationships, and the [...]
Explore what’s driving health and wellness trends Discover how natural organic products are transforming consumer choices. Natural and organic brands are driving sustainable growth across all categories by appealing to health-conscious consumers who prioritize transparency and sustainable brands. This shift in consumer attitudes, particularly among boomers and millennials, is leading [...]
Explore the importance of a solid business strategy to drive growth and success in your brand's journey to retail. TJ McIntyre, CEO of Bobo’s Oat Bars, shares his journey in the natural foods industry, emphasizing the importance of relationships, quality, and long-term thinking. He credits mentors like Steve Hughes for [...]
Explore the future in brand strategy for natural organic products with insights from industry leaders and experts. This is part of the CMA natural product webinar series where we highlight the challenges and strategies of entrepreneurs in the natural and organic product market, emphasizing the importance of understanding the unique [...]
