How do you convert occasional customers into loyal shoppers? This is a question I get asked a lot. What's interesting about this question is that most of the people who ask me this think about how it relates to an in-store demo or a marketing program, or some sort of shopper loyalty program. My [...]
You never get a second chance to disappoint a customer. Getting your products into the hands of more shoppers is critical to increasing sustainable sales. Welcome. You've been taught that the most important report you'll ever need is a simple canned topline report, right? Well, not quite. Let's say that a category is growing [...]
A category’s product assortment defines what the retailer wants to be known for, a wide selection of better-for-you products, organic, plant-based, local, fresh, etc. Merchandising the right assortment of products is critical to creating happy, satisfied, loyal customers. You want to make sure that your store has the right variety, selection, and quantity of [...]
You've worked hard to develop an amazing product that will revolutionize the industry and meet unmet consumer needs. You've also managed to gain distribution at key retailers and shoppers love your product. So, what are you doing to keep your product on store shelves? Most brands and retailers put all their effort and energy [...]
Category management is both the art and the science of connecting your products with your ideal customer. It's advanced fact-based selling that leverages advanced strategies to help you reach your target audience, increase shopper traffic, grow sales and profits, maximize your distribution, and help you “win at shelf” - all of which are vitally [...]
A "one size fits all" merchandising strategy won't work in today's competitive environment. Here are seven merchandising strategies for natural manufacturers and retailers. Merchandising strategies are a valuable component of any retailer’s success, but a “one size fits all” approach will not work in today's competitive environment. Strategies should vary by category and sometimes [...]
This week I had an opportunity focus on a topic that is near and dear to all of you - merchandising. I spoke with an expert who works with thousands of companies and their merchandisers. This week I spoke with Mat Brogie. Mat is the COO of Repsly, a company with [...]
Thank you for joining me for the second episode of the Brands Secrets and Strategies podcasts. Today we are going to slow things down a bit and begin unpacking some of the key concepts and strategies that will be the theme of much of the shows going forward. I first want [...]
This presentation builds on the previous two webinars: Effective strategies to get your brand on retailer’s shelves. You’ve worked hard to get your product on retailers shelves, now what? Now you need to help your products be easily found. You can’t afford to allow shoppers to overlook your products in favor of your [...]
I've never mentored, talked to, or worked with a brand who told me they did not want any additional sales. One of the first lessons I learned early in my career was that nothing happens until someone buys something. Shelf placement and distribution are the two most fundamental predictors of a brands success or [...]
