Time-starved consumers want and appreciate retailers who make shopping easy and enjoyable. They don’t want to feel like they are on a scavenger hunt every shopping trip. Here are just a few simple strategies that brands and retailers can use to improve sales and shopper loyalty. It is imperative that brands partner with retailers [...]
A retailer’s product assortment will help define the store’s mission and their unique value proposition — how they differentiate themselves in the market. • Have you ever wanted to maximize your product assortment? • How do you choose the right assortment to generate increased foot traffic when you have a limited space? • How do [...]
Ever been frustrated when your store discontinues or is out of stock on your favorite brand or item? There is nothing more frustrating to shoppers than to learn that their favorite item is out of stock or that it was discontinued. From the shopper’s point of view, it’s similar to being ignored while standing at [...]
Effective merchandising is essential to the long term health of your brand. Retailer shelves are frequently the first impression consumers have of your products. Make it a good one! Shelf Management Effective merchandising includes shelf management and product placement on retailer shelves. It maximizes category sales, drives shopper foot traffic, increases market shopper basket size, and [...]
By: Daniel Lohman, CPSA Published By Whole Foods Magazine Total store mainstream sales are up +1.9%—effectively flat across all departments. Meanwhile, organic product sales are up in the high double digits in every department. The health craze is exploding with consumers constantly looking for solutions to improve their health. Improving our diets with quality [...]
Proper merchandising is the most important aspect of any brands success. The key to effective merchandising includes consumers being able to easily find your brand on retailer shelves.
The secret to success is that your products are easily found by consumers. Simply put, if your item isn't on the shelf, consumers can't buy it. Discipline on shelf is the strategy to maximize sales.
Best practices around retail shelving and product placement so that products are showcased and available to interested shoppers, ensure that brand merchandising strategies are properly executed at retail, and help retailers better meet the needs of their shoppers.
