Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

7 06, 2020

8 Proven Strategies To Maximize Trade Marketing Success

By |2025-10-02T17:00:08-06:00June 7th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Unlock the potential of your brand with 8 proven strategies to maximize trade marketing ROI and boost brand awareness. This week’s podcast features a recording of a webinar that digs into the tactics you need to know. The goal is to help brands manage budgets, identify target customers, and avoid wasteful trade spending. The [...]

7 06, 2020

Your Brand Is A Reflection Of Your Community Impact, Alex Sanfilippo with Creating A Brand

By |2025-10-02T16:58:49-06:00June 7th, 2020|Podcast, Shopper/Loyalty Engagement Enhancement|

Explore how your brand is a reflection of your community and learn strategies to empower your business enhancing visibility. The strength of a brand is tied to the community it attracts, which can help sell the brand and provide support. This podcast episode features Alex, who is building a community and will share his [...]

2 06, 2020

Brand Success Begins With Clarity in Marketing, Kim Kirchherr with K2 Outcomes

By |2025-10-02T16:57:25-06:00June 2nd, 2020|Podcast, Sales Story Optimization, Video|

Explore how brand success begins with clarity not confusion Discover insights to empower your brand and elevate your strategy. Kim emphasizes the value of connecting agriculture, food, and health to educate consumers about the origin of their food and its impact on their well-being  combining category management expertise with health professional insights to better [...]

23 05, 2020

The Changing Retail Landscape With, Phil Lempert with Supermarket Guru

By |2025-10-02T16:55:50-06:00May 23rd, 2020|Podcast, Sales/Profit Growth, Video|

Explore how the economy is changing retail and discover strategies to remain relevant to shoppers in today's market. The retail landscape has changed, highlighting the fragility of the supply chain and the need for brands to step up their game. Natural brands should focus on understanding their core customers, communicating their value proposition, and [...]

19 05, 2020

Promotion Analysis Growth Strategies to Maximize ROI

By |2025-10-02T16:53:53-06:00May 19th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Unlock growth strategies with promotion analysis to maximize your trade marketing ROI and eliminate wasted promotional spending. Trade marketing involves more than just tools; it requires experience and expertise to maximize promotional dollars. Learn what promotional tactics drive the biggest ROI and leverage it at retail. Become a trade marketing expert to gain a [...]

12 05, 2020

How To Get Your Brand Discovered By Retailers Easily, Sarah Davidson, Joseph Tarnowski, Brandon Leong with ECRM & RangeMe

By |2025-10-02T16:52:22-06:00May 12th, 2020|Podcast, Sales Funnel Magnification, Video|

Learn how to get your brand discovered by retailers and successfully onto their shelves with expert strategies and insights. ECRM facilitates connections between retailers and suppliers through category-specific programs, both in-person and virtual. RangeMe, an online product sourcing platform, enables retailers to discover new products and suppliers to submit their offerings. [...]

4 05, 2020

Brand-Building Strategies For Natural Food Brand Growth, Jeffrey Hayzlett with C-Suite

By |2025-10-02T16:50:58-06:00May 4th, 2020|Podcast, Sales Funnel Magnification, Video|

Unlock the potential of your natural food brand with tailored brand-building strategies to connect with shoppers and build loyalty. Jeffrey Hayzlett, a seasoned CPG executive with a background in marketing and sales, explains C-Suite, a network of C-suite leaders, as a trust-building platform that provides resources and support to brands [...]

4 05, 2020

Trade Marketing Goal Setting to Achieve Targets

By |2025-10-02T16:49:29-06:00May 4th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Learn effective Trade Marketing Goal Setting strategies to hit your targets and avoid costly mistakes in sales predictions. Effective goal setting is crucial for trade marketing success. Goals should be SMART, proactive, and aligned with the overall business plan. By prioritizing trade marketing goals and leveraging partnerships, brands can gain a competitive advantage and [...]

28 04, 2020

What Role Should Trade Marketing Play In Your Growth Strategy?

By |2025-10-02T16:47:54-06:00April 28th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Unlock growth potential with trade marketing. Discover what role trade marketing should play in your growth strategy for success.Trade marketing is crucial for brand growth, driving sales and customer reach. However, 70-90% of trade marketing dollars are wasted due to ineffective strategies. By understanding trade marketing dynamics and leveraging data, brands can negotiate better [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

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Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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