Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

17 03, 2020

Creative Strategies for Brands at Retail = incremental Opportunities, Brandon Leong with RangeMe

By |2025-10-02T16:31:46-06:00March 17th, 2020|Podcast, Sales Funnel Magnification, Video|

Uncover creative strategies for brands at retail aimed at making your product discoverable for target shoppers effectively. The cancellation of Expo West prompted brands to prioritize digital strategies and creative thinking to connect with retailers.  RangeMe facilitates online connections between brands and retailers becoming increasingly important for brands of all sizes to gain visibility [...]

10 03, 2020

How To Future Proof Your Brand In Uncertain Times

By |2025-10-02T16:30:30-06:00March 10th, 2020|Category Leadership, Podcast, Video|

Are you ready to future proof your brand in uncertain times? Explore strategies to thrive in a changing marketplace. This podcast emphasizes the importance of working smarter, not harder, and highlights the role of natural and organic brands in driving sustainable sales growth. It questions the reliance on traditional, ineffective strategies and suggests a [...]

5 03, 2020

The Power Of Networking to Boost Brands Together

By |2025-10-02T16:29:10-06:00March 5th, 2020|Podcast, Sales Funnel Magnification, Video|

Learn how The Power Of Networking can bring our industry together and support brands helping them thrive in any economy. It’s important to future-proof brands in challenging times. Dan highlights the need for unique strategies to differentiate brands and gain a competitive advantage, especially for small disruptive brands with actionable [...]

3 03, 2020

Digital Brand Story Connecting Through Video, Jeffrey Fierberg with Sora Digital

By |2025-10-02T16:26:57-06:00March 3rd, 2020|Podcast, Sales Funnel Magnification, Video|

Learn the importance of a Digital Brand Story for building community and creating meaningful connections through video. Jeff Fierberg, creative director of Sora Digital, emphasizes the importance of video in digital marketing, particularly for natural food brands. He highlights the significance of collaboration between brands and video creators along with the video production process. [...]

26 02, 2020

Compostable Packaging Can Increase Sales and Loyalty

By |2025-10-02T16:25:18-06:00February 26th, 2020|Podcast, Resource Integration, Video|

Learn how compostable packaging can increase sales and profits while appealing to environmentally conscious shoppers. Industry expert, Kelly Williams, answers questions about compostable packaging and how to leverage it for sustainable brand growth including importance of packaging in a brand’s go-to-market strategy and highlights how compostable packaging can be a profit center. [...]

25 02, 2020

Use Sustainable Packaging To Grow Sales & Amplify Your Mission, Kelly Williams with Futamura

By |2025-10-02T16:24:01-06:00February 25th, 2020|Podcast, Resource Integration, Video|

Grow sales and Explore The Inconvenient Truth About Single Use Packaging and its environmental impact on landfills and brands. Flexible packaging, crucial for the consumer goods industry, poses an environmental threat due to inadequate recycling systems. Earth-digestible packaging and digital printing are potential solutions to reduce waste and environmental impact. [...]

19 02, 2020

How To Gain A Competitive Edge In Business Today

By |2025-10-02T16:22:46-06:00February 19th, 2020|Podcast, Sales Funnel Magnification, Video|

Learn how to gain a competitive edge in business with simple strategies that ensure your brand's success and sustainability. Focus is the key difference between thriving and struggling brands. Founders and entrepreneurs should own their strategies in-house to effectively oversee help and make informed decisions, especially in understanding and interpreting [...]

18 02, 2020

Turn Industry Insights Into Growth Drivers and Trends, Jon Springer with Winsight

By |2025-10-02T16:21:21-06:00February 18th, 2020|Podcast, Resource Integration|

Gain competitive advantage with industry insights into growth drivers Stay proactive with expert market trend analysis. Jon Springer, a grocery industry expert, about the importance of customer-centricity, technology, and understanding customer needs, particularly for natural shoppers. They also discuss the struggles of companies like Earth Fare and Lucky’s Market. [...]

12 02, 2020

Top Digital Strategies Brands Need To Grow Effectively

By |2025-10-02T16:20:07-06:00February 12th, 2020|Podcast, Sales Funnel Magnification, Video|

Unlock the top digital strategies brands need to grow and scale in both retail and online markets effectively. Insights from NatchCom, an organization providing industry resources and connections, are shared. Own your customer relationship by leveraging strategies like building an email list, providing valuable content, and engaging with your audience. [...]

11 02, 2020

Produce Is The Gateway To Center Store Sales Growth, Lori Taylor with The Produce Moms

By |2025-10-02T16:18:51-06:00February 11th, 2020|Podcast, Sales Story Optimization, Video|

Learn why produce is the gateway center store sales for health-driven brands and how it builds consumer trust. The Produce Moms, founded by Lori Taylor, aims to educate consumers and industry professionals about produce, farming, and healthy eating. The brand, which started as a marketing strategy, was rebranded in 2017 to reflect its broader [...]

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