BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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31 08, 2020

Stop Wasting Money by Improving Brand Awareness, Jessica Malach with Social Nature

By |2025-09-02T08:21:16-06:00August 31st, 2020|Podcast, Sales Funnel Magnification, Video|

Explore fixing our broken food system with a focus on natural and local solutions for a sustainable future. Chloe, a Forbes writer, discusses her journey into food and agriculture journalism, highlighting her passion for food and gardening. She emphasizes the importance of understanding the complexities of the food supply chain, from farm to table. [...]

23 08, 2020

Building And Scaling A Brand for Success, Kevin & Patrick Webber, Jeff Kingsbury with Fourpoints®Bar & Basecamp Co-Pack

By |2025-09-02T08:21:31-06:00August 23rd, 2020|Brand Engagement, Podcast, Video|

Get inspired to build and scale a brand Listen to our podcast for strategies to elevate your brand to the next level. Four Points, a brand focused on long-lasting energy and satiety, faced challenges in a crowded market by using prunes as a unique ingredient. They learned from mistakes, such as prioritizing brand building [...]

16 08, 2020

A Effective Trade Promotion Strategy Needs A Solid Business Plan, Michael J. O’Donnell with The Belmullet Food and Beverage Group

By |2025-09-02T08:21:44-06:00August 16th, 2020|Podcast, Trade Marketing ROI Increase|

Transform your brand's presence. An effective trade promotion strategy begins with a solid business plan for success. A solid business plan is crucial for brand success, including a clear product description, competitive analysis, and sales and marketing objectives. The plan should be concise, with the executive summary. A well-crafted business plan should be comprehensive [...]

9 08, 2020

Thinking Beyond Equity – Funding Strategies Explained, Jessica Bates with Dwight Funding

By |2025-09-02T08:21:56-06:00August 9th, 2020|Podcast, Sales/Profit Growth, Video|

Explore alternative funding solutions with Thinking Beyond Equity Empower your brand to thrive in a competitive market. Jessica, from Dwight Funding, discusses alternative funding solutions for growing consumer product brands. She emphasizes the importance of having a solid financial foundation, including accurate books and accounting, from the start of a business. [...]

5 08, 2020

The Impact of Regenerative Organic on Brand Sales Growth, Matthew Caspersz with Cha’s Organics

By |2025-09-02T08:22:09-06:00August 5th, 2020|Podcast, Sales Story Optimization, Video|

Discover how the impact of regenerative organic brands aligns with shopper values and drives sustainable purchasing. Matthew discusses the importance of biodiversity and traditional farming methods in Sri Lanka, highlighting the use of organic fertilizers and heirloom varieties. He emphasizes the need to preserve these methods [...]

3 08, 2020

Why Regenerative Organic Is An Important Step For Sustainability, Birgit Cameron with Patagonia Provisions

By |2025-09-02T08:22:23-06:00August 3rd, 2020|Podcast, Sales Story Optimization, Video|

Understand the importance of regenerative organic methods in enhancing food quality and protecting our environment. Patagonia, an environmental company, entered the food industry to address climate change and soil depletion caused by chemical agriculture. Patagonia Provisions, their food division educates consumers about regenerative organic practices and the impact of their food choices and promote [...]

27 07, 2020

How To Explode Brand Sales Using Strategic Partners, Stu Strumwasser with Green Circle Capital Partners

By |2025-09-02T08:22:36-06:00July 27th, 2020|Podcast, Sales/Profit Growth, Video|

Learn how to explode brand sales with the right strategic investor and empower your brand to thrive in competitive markets. Stu emphasizes the importance of a strong business strategy and unit velocity for long-term success, especially when entering new distribution channels. He highlights the changing landscape of strategic buyers. Green Circle Capital Partners specializes [...]

26 07, 2020

11 Proven Strategies To Increase Your Market Basket Size And Grow Sales

By |2025-09-02T08:22:49-06:00July 26th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Discover 11 proven strategies to increase your market basket size and boost sales effectively for your brand. Retail is broken, focusing more on profit than customer needs. The key to fixing retail is educating retailers on the value of the customer shopping basket, especially for health-conscious shoppers who spend more. Understanding the ideal consumer [...]

20 07, 2020

How To Explode Sales And Profits With Expert Guidance, Adam Hertel with Summit Sales Consulting

By |2025-09-02T08:23:02-06:00July 20th, 2020|Podcast, Sales/Profit Growth, Video|

Discover how to explode sales during a pandemic using expert insights and affordable strategies for maximum impact. Adam, a consultant with experience in both big CPG and natural brands, shares his insights on leveraging expertise to identify creative strategies for brand growth and scaling. He emphasizes the importance of fresh perspectives and outside expertise [...]

13 07, 2020

Trade Promotion Review Strategies – Enhance Your Profits

By |2025-09-02T08:23:15-06:00July 13th, 2020|Podcast, Trade Marketing ROI Increase|

Unlock effective Trade Promotion Review Strategies - Where To Begin & What To Focus On for better brand growth and profits. This podcast episode focuses on trade marketing, specifically the costs associated with getting products on store shelves and into the hands of shoppers. Dan emphasizes the importance of understanding and executing trade promotions [...]

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