All brands struggle with accurately measuring promotions, even big brands. There are simple things you can do that can make a huge impact on your promotional effectiveness. It all begins with knowing how to accurately calculate the impact of each promotion type. Learn what you need to know to choose the right promotion strategy [...]
Stop Wasting Money Today! Maximize your Trade Marketing ROI with proven strategies to grow profitable sales and competitive advantage. Learn what you need to know. Trade spending includes everything required to get your products onto store shelves and into shoppers' hands. About 25% of a brand's gross sales are tied to trade marketing and [...]
Learn strategies to merge two cultures into a beloved brand, redefining your brand as an exciting adventure. Evan Holod, CEO of Michel et Augustin USA brought the French brand to American by reimagining its story and connecting with customers. The brand underwent a rebranding with new packaging to differentiate itself in the cookie aisle [...]
Learn why produce is the gateway center store sales for health-driven brands and how it builds consumer trust. The Produce Moms, founded by Lori Taylor, aims to educate consumers and industry professionals about produce, farming, and healthy eating. The brand, which started as a marketing strategy, was rebranded in 2017 to reflect its broader [...]
Unlock valuable insights with sage advice from industry icons to fuel your brand growth and success in 2020 and beyond. Successful entrepreneurs (industry icons) share their experiences, emphasizing the importance of relationships, intuition, and overcoming fear and self-doubt. The podcast also highlights the importance of understanding core customers and leveraging that knowledge for a [...]
Unlock the secrets to winning over future shoppers. Explore how ethical practices can enhance your brand growth sustainably. Brands should educate retailers about their unique consumers and the value of their products to differentiate themselves and drive growth. This education should include insights into consumer lifestyle, preferences, and purchasing behavior. [...]
Understand the importance of knowing your core customer to drive sales and category growth in retail and beyond. Ethan Hirshberg discusses the journey of creating a line of apple cider vinegar shots. He emphasizes the importance of understanding the target customer, particularly Millennials, and how consumer feedback influenced product development. He highlights the challenges [...]
Building a solid team is crucial for any leader. Find out how to assemble a talented group that drives success and innovation. ForceBrands, a talent acquisition firm, connects brands with unique talent in the beverage, food, beauty, and cannabis industries. They offer executive recruiting and a job board, catering to different stages of a [...]
Join us in celebrating real food and the vital role farmers play in our food system and product availability. Phil Lempert discusses the importance of farmers in the natural food industry and the need to support them. He emphasizes the role of retailers in educating consumers about food sources and dietary [...]
Discover how the future of healthy food is shaping our industry and promoting better nutrition for everyone. Big Green aims to change how people think about food, starting with children. Through their Learning Garden program, they build outdoor gardens in underserved urban schools, fostering community engagement and teaching students about [...]
