Explore how we need to inspire and educate shoppers through compelling stories and community-driven efforts. Gary Hirshberg, co-founder of Stonyfield Yogurt, recounts the company’s journey from a struggling startup to a leading organic brand. He emphasizes the importance of determination, optimism, asking for what you need, and how their mission to preserve family farms [...]
Uncover the essence of natural products Learn what drives the beating heart of natural and its importance in today's market. Robbie Vitrano, founder of Good Spread, discusses the importance of conscious capitalism, balancing profit with environmental and social responsibility, and the potential impact of regenerative agriculture and sustainable practices on [...]
Shoppers want products they can feel good about Discover the importance of sustainable choices that support the planet's health. OSC2, a network of sustainable food and natural product CEOs, supports brands through mentorship and industry problem-solving. The Natural Products Industry Climate Collaborative is committed to climate action, focusing on areas [...]
Learn how to increase brand awareness and social activism using effective digital strategies for your mission-based brand. Justin Perkins, founder of OLOMOMO Nut Company and Care2, recounts his entrepreneurial journey highlighting successful brands, like Patagonia and New Belgium Brewery who create a strong connection with consumers by positioning themselves as [...]
Discover how The Supermarket Guru helps brands understand market changes and trends to get their products on store shelves. Small, natural brands can succeed in mainstream retailers by building a consumer following and showcasing success through social media and direct-to-consumer sales. Brands should focus on driving [...]
Unlock the secrets of successful retailer distribution that can help your brand shine on store shelves and engage shoppers. Getting your brand on retailers’ shelves requires a solid selling story that focuses on how your product can help the retailer drive sales. This involves understanding your product’s position within the [...]
Unlock the secrets of effective SALES STORY STRATEGIES. Have you ever played the game where you tell someone a story and they share it with someone else and so on. By the time the story comes back around, it's unrecognizable. This is the Achilles' heel of literally every brand. Your story should be told [...]
Unlock advanced sales techniques - Salesmanship 401. Learn core strategies for effective selling in any situation. Product demonstrations are a powerful tool for brands to introduce new products and boost sales. Brands should create a memorable shopper experience. Product demos are the most effective ways to develop a personal relationship with customers - your [...]
Explore the importance of trust and transparency in natural brands Learn how authenticity connects with today's mindful shoppers. Robert Craven, CEO of Mega Food, discusses the importance of quality nutrition and the company’s focus on whole food supplements. He highlights the prevalence of nutritional deficiencies and the limitations of synthetic [...]
Sustainable packaging is the future resonating with health-focused brands committed to making a real difference in the world. Reyna Bryan, an expert in sustainable packaging, discusses the challenges of conventional packaging, including its limited recyclability and potential environmental impact. She advocates for more sustainable options like compostable flexible foam packaging. [...]
