Explore how your brand is a reflection of your community and learn strategies to empower your business enhancing visibility. The strength of a brand is tied to the community it attracts, which can help sell the brand and provide support. This podcast episode features Alex, who is building a community and will share his [...]
Learn how to convert shoppers into loyal evangelists and boost brand loyalty through effective strategies and insights. Shoppers are loyal to brands, not retailers, and retailers need to understand their customers to retain them. Brands should help retailers understand their customers and leverage that knowledge to grow sales and loyalty to increase traffic, profit, [...]
Unlock the power of effective brand messaging to drive your brand's success and accelerate growth with strategic insights. John Grubb, formerly of SRG, discusses his career in food manufacturing, retail, and consulting. He highlights the benefits of working with smaller, more agile brands, emphasizing the importance of aligning with brand [...]
Unlock the secrets of selling with a master brand storyteller. Learn how storytelling drives brand loyalty and connects with shoppers. Jon Sebastiani, leveraging his wine industry expertise, founded Krave Jerky, transforming the jerky market with a healthier, more flavorful product. After selling Krave to Hershey, he launched Sonoma Brands, an [...]
Explore how sales extend beyond retailer's shelves, strengthening connections between brands and loyal shoppers for success. Beyond Meat, a plant-based meat alternative, targets meat reducers and flexitarians with products like the Beyond Burger. Despite initial challenges, the company’s rapid growth, driven by demand for healthier options, has led to expansion [...]
How can independent natural retailers remain competitive and grow in a hyper-competitive market? This is a question I get asked a lot. This a question that needs to also include the brands these retailers sell. Most small brands owe their very existence and their start to the small retailer that took a chance on [...]
Discover the secrets of effective brand building with our podcast Empower your brand and elevate its presence. Joel Warady with Enjoy Life Foods a leading gluten-free and allergy-free brand. By focusing on both the natural and conventional channels, and by continuously innovating and expanding their product line, Enjoy Life Foods has become a leader [...]
Advertising is all about communicating and messaging. It should be used similarly to having an intimate conversation with a friend, someone you know, like, and, trust. Advertising can be very expensive and it does not always yield the best results. Experts continually talk about the ability to target consumers. They all have different ideas [...]
By Daniel Lohman, CPSA - February 3, 2016 Transparency has always been the cornerstone of natural with ingredients that are simple and easy to understand and causes that resonate with consumers. The Non-GMO movement plays a big role in taking this to the next level including with foods that are not traditionally thought of as natural. [...]
Social media, digital strategy, proper merchandising, and effective promotion strategies need to be used together to maximize shopper engagement.
