Today we're talking about marketing and innovation, two of the key factors that are driving sustainable sales across every channel. More importantly, marketing and innovation, that's how you get your product in the hands of the young consumer. A lot of big brands rely heavily on marketing as the only way [...]
You never get a second chance to disappoint a customer! Natural brands offer unique cutting-edge products focused on leading the way in healthier “better for you” trends. Now, more than ever, there is an opportunity for natural brands to take a leadership role in the categories they sell in. Natural products are responsible for [...]
Shelf placement, the key to attracting customers and growing sales A brand's shelf presence is one of the most important marketing tools to ensure your success. Follow these important tips to get the best shelf placement. You’ve worked hard to create an innovative product that consumers want. The next step is to get it [...]
Nothing happens until someone buys your product. I cannot say that enough. It provides the fuel for future brand growth. But what then? Most every brand places all their focus on getting their products on retailer's shelves and into the hands of shoppers. Few if any think about what happens after that. This is [...]
The cornerstone of success for brands and retailers is the 4P's: product, placement, promotion, and pricing. The perfect balance of these will increase consumer traffic in your store, increase sales, build shopper loyalty, and help you remain competitive in any economy. The challenge for some retailers and brands is that they are so focused [...]
Advertising is all about communicating and messaging. It should be used similarly to having an intimate conversation with a friend, someone you know, like, and, trust. Advertising can be very expensive and it does not always yield the best results. Experts continually talk about the ability to target consumers. They all have different ideas [...]
Shoppers now have more information at their fingertips than ever before. This is a challenge for retailers who do not have a digital footprint. Content is king, always. Content includes all the relevant information about your product including different ways to enjoy it. It can improve the retailer’s ability to educate and support its [...]
Natural organic brands are the lifeblood of all of the trends focused on improving health and vitality. They are the R&D of the consumer packaged goods industry because they address the unmet needs of health-conscious consumers. Natural brands owe their existence to the retailers that sell their products. Natural organic brands are driving sustainable [...]
Natural products are driving growth in most every category across all channels. Shoppers are looking for healthier alternatives to supplement their diets. Health conscious shoppers read labels carefully because they want to know what is in their food and how it was produced. But what about the fresh food departments typically found around the [...]
By Daniel Lohman, CPSA - February 3, 2016 Transparency has always been the cornerstone of natural with ingredients that are simple and easy to understand and causes that resonate with consumers. The Non-GMO movement plays a big role in taking this to the next level including with foods that are not traditionally thought of as natural. [...]
