Every brand begins by focusing on their customer's needs and wants. Sadly, most brand strategies overlook your customer and their importance to your brand's success. The 4P’s (in this weeks article – The cornerstone of retail) are focused on manipulating customers to purchase discounted and promoted products. Natural products that put the shopper first [...]
The cornerstone of retail is the “4P's”; product, placement, promotion, and pricing. The perfect balance of these will increase consumer traffic in your store, build consumer loyalty, and help you remain competitive in any economy. The challenges for some retailers is that they are so focused on the 4P's that they overlook the fifth, [...]
You have most likely heard about the 4 P’s; planning, promotion, placement, price. The most important part of any effective strategy is the shopper or people. The 5th “P” is the people! The 5P’s are the cornerstone of any solid retail strategy. This is true for every brand and the retailer. Brands and retailers [...]
The leaders who inspire us tell rich stories about how they excelled beyond their peers and how they looked into the future for solutions to problems we did not know we had. Take Steve Jobs or Elon Musk for example. Henry Ford said that if he asked what people wanted they would have asked [...]
Effective brand messaging is critical to the success of every brand. Shoppers can’t buy products they don’t know about. A blend of strategies used by iconic brands with the creative grassroots tactics and proper funding can accelerate your brands growth. I appreciate your listening, your feedback, and your continued support. This [...]
Paying attention to consumer insights lets your loyal customers know that you are focused on meeting their needs. When it comes to category management, you may know the seven essential components, but do you know how to implement each one? Consumer insights include all consumer-related information around consumer buying and shopping habits. From reducing [...]
Brands stories that resonate and connect with shoppers help them stand out on crowded shelves and appear in more shopping baskets. They inspire brand evangelism and fierce loyalty. This is accomplished through consistent and impassioned storytelling. Today's story is from an industry thought leader that says that usage occasion disruption is [...]
No two brands are alike just as no two shoppers are alike. So why is it that so many brands, retailers, and experts offer a “one size fits all” approach to every aspect of their communications? While the promise of the perfect turnkey canned solution sounds great, we are all skeptical of such claims. [...]
Savvy brands are experts at meeting their customer's needs & helping to connect retailers with their loyal shoppers. This is where the real power of a brand at retail is important. Retailers need to partner with brands to satisfy shoppers and drive sales. While doing research for today's podcast, I was [...]
How can independent natural retailers remain competitive and grow in a hyper-competitive market? This is a question I get asked a lot. This a question that needs to also include the brands these retailers sell. Most small brands owe their very existence and their start to the small retailer that took a chance on [...]
