Think of your brand as a blank canvas. What do you what your current and future shoppers to see when they look at it? Does your brand personify all the things you think it should? Does it have a clear and compelling message that is memorable? If not, then this week’s tip and podcast [...]
Your business strategy is your roadmap to success. It will help keep you from getting distracted and keep your brand from getting derailed. It should keep you on the path toward achieving your goals. A well written and well-defined business strategy can help you get your product on more store shelves and into the [...]
Effective team building is one of the biggest challenges every brand faces. The level of skill you attract is a direct reflection of your capabilities as a leader, the opportunity that you present to prospective candidates, and your commitment to giving them a solid work/life balance. The more compelling your brand selling story, the [...]
Shoppers want authentic products they can trust. That requires transparency. It all begins with the farmer. They produce the building block of your products, are critical to your success and they can help amplify your brand selling story. Here’s how, your goal is to build a closely connected relationship with your shoppers. You need [...]
Every brand will tell you that this is obvious while most brands get this wrong. Here is why this matters. Remember the old argument which is more important, features or benefits? Most marketing focuses on the features and/or benefits from the brand's perspective thus overlooking the shoppers. There can be a subtle difference between [...]
Every brand wants to get their product on store shelves BUT the strategies most brands use today take the retailer relationship for granted. They overlook the true potential you have to exponentially grow your brand. On Shark Tank, you continually hear the sharks ask about the cost to acquire a customer. The same holds [...]
The first impression shoppers have of your brand is frequently on a store shelf - make it a good one! The shopper journey has changed. Brands cannot afford to overlook any aspect of the shopper journey. Brands cannot afford to guess when it comes to meeting their shopper's needs and wants. This is one [...]
The most important thing every brand needs is shoppers. Without them, you do not have a brand. You hope that your brand will go viral and that it will become an overnight success. The question is how do you grow your brand without going broke in the process? Your merchandising strategy can do more [...]
Have you ever played a sport? In golf, the followthrough is the most important part of your swing. It guides the ball to the cup. The same is true in every sport and it is equally true in business. Try this experiment. Look to somewhere other than the target the next time you play [...]
Time-starved consumers rarely choose only one item when they shop at any store. They strive to get all the items on their shopping list while they are in the store. They want convenience and they don’t have time to shop multiple stores. So why does this matter? When a shopper buys your brand, [...]
