Discover the secret to effective promotion management and grow your brand sustainably without cookie-cutter strategies. Trade marketing and promotions are crucial for emerging CPG brands to raise awareness and increase sales. Effective promotion management, utilizing data and people management, is essential to maximize sales and gain a competitive advantage. [...]
If your trade promotions are draining cash instead of driving growth, your runway is shrinking fast. Most CPG brands waste up to 70% of their trade spend on ineffective promotions—and don’t even know it. That’s deadly when cash flow is tight and competition is fierce. In this episode, I break down how to take [...]
Transform your brand's presence. An effective trade promotion strategy begins with a solid business plan for success. A solid business plan is crucial for brand success, including a clear product description, competitive analysis, and sales and marketing objectives. The plan should be concise, with the executive summary. A well-crafted business plan should be comprehensive [...]
Transform your brand's presence. An effective trade promotion strategy begins with a solid business plan for success. A solid business plan is crucial for brand success, including a clear product description, competitive analysis, and sales and marketing objectives. The plan should be concise, with the executive summary. A well-crafted business plan should be comprehensive [...]
Unlock the potential of your brand with 8 proven strategies to maximize trade marketing ROI and boost brand awareness. This week’s podcast features a recording of a webinar that digs into the tactics you need to know. The goal is to help brands manage budgets, identify target customers, and avoid wasteful trade spending. The [...]
Discover 11 proven strategies to increase your market basket size and boost sales effectively for your brand. Retail is broken, focusing more on profit than customer needs. The key to fixing retail is educating retailers on the value of the customer shopping basket, especially for health-conscious shoppers who spend more. Understanding the ideal consumer [...]
Future customers first learn about your brand through promotions. Promotions that do not increase sales are a waste of money. Trade marketing encompasses everything required to get your products into shoppers' hands. $224 Billion was spent on promotions in 2017 which drove only a 2.4% increase in sales. Traditional strategies will only hamstring your [...]
Unlock effective Trade Promotion Review Strategies - Where To Begin & What To Focus On for better brand growth and profits. This podcast episode focuses on trade marketing, specifically the costs associated with getting products on store shelves and into the hands of shoppers. Dan emphasizes the importance of understanding and executing trade promotions [...]
Unlock the potential of your brand with 8 proven strategies to maximize trade marketing ROI and boost brand awareness. This week’s podcast features a recording of a webinar that digs into the tactics you need to know. The goal is to help brands manage budgets, identify target customers, and avoid wasteful trade spending. The [...]
What is trade marketing and what are the benefits of trade marketing? Trade marketing includes everything required to get your product in the hands of a shopper. It is the primary growth driver for all CPG brands. The goal of every promotion is to introduce your product to new shoppers [...]
