Every dollar spent to get your products into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand your brand’s runway, grows sustainable sales and it maximizes your promotional ROI. Trade marketing encompasses every effort required to get [...]
All brands struggle with maximizing their trade marketing ROI, especially in-store. There is an easy and a hard way to do anything. Having a blueprint to follow is similar to a roadmap. It can save you valuable time, money, & worry while exploding sales. Welcome. This podcast is dedicated to [...]
Trade shows can explode sales for brands and retailers IF you know the insider secrets. Most brands overlook simple strategies to maximize every selling opportunity. Being prepared and a solid strategy for following up after the event are two key elements. Welcome. In honor of Expo East this week I wanted to [...]
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. Welcome. I want to thank you for listening. [...]
Effectively managing your promotions is the easiest way to grow sales, gain additional runway, and more accurately predict and forecast sales. All brands struggle with this - especially natural brands. There are limited resources to help brands accurately measure promotional effectiveness - for all brands. Smaller brands are at a significant competitive disadvantage here. [...]
Promotions are supposed to fuel your sales and introduce your brand to new shoppers. Over 70% of promotions fail to drive sustainable sales. This can derail or even bankrupt a brand. What if I told you there was a better way. Interested? Remember, this podcast is about you and it's for [...]
Every dollar spent to get your products into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand your brand's runway, grows sustainable sales and it maximizes your promotional ROI. Trade marketing encompasses every effort required to get [...]
