Achieve your vision with a well defined business strategy Master the art of goal setting to ensure brand sustainability. Dustin, founder of Ka-Pop!, shares his journey from investment banking to CPG, highlighting his work on 8th Continent and Chex at General Mills. He emphasizes the importance of authenticity, simplicity, and joy in healthy eating, [...]
Unlock the potential of your brand with effective in-store marketing strategies that boost sales and gain new customers. In-store product sampling is a highly effective strategy for introducing new products to potential customers. Brands should prioritize retailers as strategic partners, invest in in-store marketing, and collaborate with retailers on cross-selling opportunities. Proper planning and [...]
Start with the problem sitting in front of you. Maybe you are trying to get into retail. Maybe you already got the retailer’s yes, but the stores are not producing what you expected. Maybe sales are growing while cash keeps getting tighter. Maybe promotions are moving cases but you cannot tell whether they are [...]
This presentation builds on the previous two webinars: Effective strategies to get your brand on retailer’s shelves. You’ve worked hard to get your product on retailers shelves, now what? Now you need to help your products be easily found. You can’t afford to allow shoppers to overlook your products in favor of your [...]
Trade shows are an excellent opportunity for brands to showcase their new items to retailers and consumers. Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their [...]
Natural and organic products are responsible for growing sales in almost every category. Shoppers are now able to find natural organic products in every channel in most every retailer including Drug, Mass, and Convenience. Total Store all outlet sales are up +2.2%. Food represents 60.6% of total store sales, up [...]
By: Daniel Lohman, CPSA Published By Natural Products Insider The majority of consumers are searching for healthier alternatives at restaurants and on their favorite retailer’s shelves. 66%* of consumers eat healthier now than before. This accounts for the huge increases in both the organic and non-GMO segments, up 16% and 17% percent respectively. There's [...]
Natural & Organic Products Driving Cross-Category Growth ECRM 2016 Natural, Organic & Specialty Foods EPPS
BevNet Live Featured Speaker Page "“ Category Management Checklist for Entrepreneurial Brands June 15, 2016 New York, NY
Click here to view: Food Navigator Interview, 2016 Healthy And Natural Show
