Important: Brand Secrets and Strategies has been rebranded to Retail Solved. Please swap all BrandSecretsandStrategies.com URL’s with RetailSolved.com. This is now the Bulletproof Your Brand podcast. Thank you for listening!

Develop a collaborative partnership with retailers. Educate them about key trends they need to be aware of with strategies to capitalize on them and give them a competitive edge. Always put their needs first and savvy retailers might return the favor.

Welcome to 30: Help Your Retail Partners - What Retailers REALLY Want!

The Retail solved Blueprint to teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.

If we are meeting for the first time, my name is Dan Lohman. I’ve had the privilege of mentoring and working with hundreds of brands from pre-revenue to multi billion dollars in sales. This a culmination of the best strategies that are working today. I’ve spent years testing and perfecting them to save you valuable time and money while giving you the edge you deserve.

If you haven’t done so yet, download the free 30 Days To Prosperity Workbook at RetailSolved.com/30DayWorkbook to help you get the most out of this brand-building series. Go back and listen to all of the episodes in this masterclass to that you don’t miss a thing. The strategies build upon each other in the order of the series. Please share these and help me raise the bar in natural.

I want to take a moment to recap the last episode - Look For And Close Category Gaps And Opportunities

Topic: Help Your Retail Partners - What Retailers REALLY Want!

Even my good friend Sarah with ECRM says brand constantly gets asked this. As do the brand’s I mentor. Think back to the the three things retailers want. #1 Increase Shopper Foot Traffic #2 A Competitive Advantage In Their Market #3 A Reasonable Profit

#1 Be Prepared, organized, succinct, and purpose driven a have a well defined objective that aligns with the retailers needs. Don’t waste their time!
#2 Provide actionable insights retailers can’t get on their own or from others about how your customers shop their stores and what else they buy
#3 Provide expert help as a category leader - a strategic partner

Help your retail partners succeed. Lets talk about that term: retail partner. For most brands and retailers the relationship is adversarial. Lets change that.

For additional inspiration listen to podcast episodes:
SECRETS 23 Andrew Therrien With Big Orange Productions, Salesmanship 401 - In-Depth Sales Strategies Every Brand Must Use. Sales are the key to every brands success. Learn effective ways to ensure that your sales strategy is consistently communicated to shoppers, retailers, brokers, investors, and more. Learn innovative product demo strategies to accelerate your brands growth. SECRETS 23 Andrew Therrien With Big Orange Productions, Salesmanship 401 - In-Depth Sales Strategies Every Brand Must Use.
SECRETS 122 Mathis Martines With M2 Brands & Formally Kroger, What Retailers REALLY Want - Brand Building Success Strategies. The goal of most brands is to get on a store shelf and be featured by that retailer. It’s not as simple as it sounds. You need to know what retailers want and expect from the brands they sell. Learn what you need to know - this is your roadmap for success. SECRETS 122 Mathis Martines With M2 Brands & Formally Kroger, What Retailers REALLY Want - Brand Building Success Strategies.
SECRETS 129 Ethan Hirshberg With Ethan’s, Knowing Your Core Customer Is Critical To Your Success At Retail. Knowing your ideal customer is at the heart of every successful strategy. Retailers need brands to collaborate and educate them to drive shopper traffic and category growth. It’s the foundation to build sustainable sales. SECRETS 129 Ethan Hirshberg With Ethan’s, Knowing Your Core Customer Is Critical To Your Success At Retail.
SECRETS 166 Lori Taylor With The Produce Moms, Produce Is The Gateway To Health, Vitality And Center Store Sales Success. Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales. SECRETS 166 Lori Taylor With The Produce Moms, Produce Is The Gateway To Health, Vitality And Center Store Sales Success.

Tip of the day: Develop a collaborative partnership with retailers. Educate them about key trends they need to be aware of. Always put their needs first and savvy retailers might return the favor.

I’ve recorded the video which has illustrations and additional information I can’t share on an audio podcast. You can watch the accompanying video on on the podcast webpage and you can get there by going to RetailSolved.com/Session256. In tomorrows show we’ll recap the series - Conclusion: You Are Now A Category Leader.

This episode will build on today’s conversation. Thanks for listening and I look forward to seeing you in the next show.