Important: Brand Secrets and Strategies has been rebranded to Retail Solved. Please swap all BrandSecretsandStrategies.com URL’s with RetailSolved.com. This is now the Bulletproof Your Brand podcast. Thank you for listening!

Welcome shoppers into your community. Embrace them. Tell them how much you appreciate them. They are the lifeblood of your brand. Invite them to co-create new products & be part of your brand. This is how you future-proof your brand, make it irresistible

Day 10: How To Create A Thriving Engaged Community Around Your Brand 

Welcome to day 10: How To Create A Thriving Engaged Community Around Your Brand.

The Retail solved Blueprint to teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.

If we are meeting for the first time, my name is Dan Lohman. I’ve had the privilege of mentoring and working with hundreds of brands from pre-revenue to multi billion dollars in sales. This a culmination of the best strategies that are working today. I’ve spent years testing and perfecting them to save you valuable time and money while giving you the edge you deserve.

If you haven’t done so yet, download the free 30 Days To Prosperity Workbook at RetailSolved.com/30DayWorkbook to help you get the most out of this brand-building series. Go back and listen to all of the episodes in this masterclass to that you don’t miss anything. The strategies build upon each other in the order of the series. Please share these and help me raise the bar in natural.

I want to take a moment to recap the last episode - How To Convert Your Dream Customers Into Loyal Evangelists

How To Create A Thriving Engaged Community Around Your Brand
We just finished taking about the importance of engaging your shoppers - now lets talk about building a community around your brand outside traditional retail * why that matters* and how to leverage it* social media vs conversational engagement vs brands talking at us * talk to them like a friend
become an expert in your customer, your competitions customer, etc. collect email addresses and invite them to join your tribe. Focus group vs your tribe * insights you can get anywhere else * learn to speak their language - “i feel like you are inside my head” * invite the to help you innovate and take “ownership" of your brand - make a part of them * leverage it at retail - info retailers really want vs canned reports* maximize trade promo ROI * natural brands leading the charge * Forbes 30 under 30

For additional inspiration listen to podcast episodes:
SECRETS 210 Chloe Sorvino with Forbes, Fixing Our Broken Food System Beginning With Natural And Local

SECRETS 205 Matthew Caspersz with Cha's Organics, The Profound Impact A Regenerative Organic Brand Can Have On Shoppers, Farmers, Our World

SECRETS 223 How To Boost Shopper Engagement And Explode Sales, Oli Bridge with Bonjoro

Tip of the day: Welcome shoppers into your community. Embrace them. Tell them how much you appreciate them. Invite them to co-create new products and become a part of your brand

I’ve recorded the video which has illustrations and additional information I can’t share on an audio podcast. You can watch the accompanying video on on the podcast webpage and you can get there by going to RetailSolved.com/Session236. In tomorrows show we’ll talk about How To Become A Great Story Teller - Engage Customers. This episode will build on today’s conversation. Thanks for listening and I look forward to seeing you in the next show.