Important: Brand Secrets and Strategies has been rebranded to Retail Solved. Please swap all BrandSecretsandStrategies.com URL’s with RetailSolved.com. This is now the Bulletproof Your Brand podcast. Thank you for listening!

The real strength of an effective leader is measured by the people they surround themselves by & how they empower them to succeed on behalf of the organization. Encourage advisors to identify skill gaps & recommend talented experts to elevate your brand

Welcome to day 6: How To Hire Wisely To Fill Strategic Skill Gaps.

The Retail solved Blueprint to teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.

If we are meeting for the first time, my name is Dan Lohman. I’ve had the privilege of mentoring and working with hundreds of brands from pre-revenue to multi billion dollars in sales. This a culmination of the best strategies that are working today. I’ve spent years testing and perfecting them to save you valuable time and money while giving you the edge you deserve.

If you haven’t done so yet, download the free 30 Days To Prosperity Workbook at RetailSolved.com/30DayWorkbook to help you get the most out of this brand-building series. Go back and listen to all of the episodes in this masterclass to that you don’t miss anything. The strategies build upon each other in the order of the series. Please share these and help me raise the bar in natural.

I want to take a moment to recap the last episode - How To Develop Strategic Goals With Accountability

Old school restrictive management practices can place a chokehold on your brand. It can stifle creativity and crush your teams spirit * - I read a great book called theory z. it empowers team members and encourages them to excel. It celebrates individual greatness, the spirit of innovation, and it creates high performance teams that deliver incredible results
None of us can be an expert in everything and on everything - we need help!

We all have superpowers - things we are best at. You need identify them and fill in any skill gaps

The advantage of belonging to connected community is help, inspiration, and help.

Encourage your mentors and advisors to identify skill gaps and recommend talented professionals to elevate your capabilities

The Real Strength Of An Effective Leader Is Measured By The People They Surround Themselves By And How They Empower Them To Succeed

Spins dist tracker example opened doors for brands to get line of site to store shelves

For additional inspiration listen to podcast episodes:
SECRETS 36 John Foraker With Once Upon A Farm, The Importance Of A Compelling Selling Story To Get Your Brand On Store Shelves

SECRETS 212 Gail Becker With CAULIPOWER, Lessons On Challenging A Giant And Becoming A Cherished Brand

SECRETS 125 Josh Wand With ForceBrands & Brand Builder Podcast, Building A Solid Team Is A Critical Component With Every Brand’s Success

Tip of the day: The Real Strength Of An Effective Leader Is Measured By The People They Surround Themselves By And How They Empower Them To Succeed On Behalf Of The Organization

I’ve recorded the video which has illustrations and additional information I can’t share on an audio podcast. You can watch the accompanying video on on the podcast webpage and you can get there by going to RetailSolved.com/Session232. In tomorrows show we’ll talk about How To Know The True Cost Of Your Products. This episode will build on today’s conversation. Thanks for listening and I look forward to seeing you in the next show.