Important: Brand Secrets and Strategies has been rebranded to Retail Solved. Please swap all BrandSecretsandStrategies.com URL’s with RetailSolved.com. This is now the Bulletproof Your Brand podcast. Thank you for listening!

30 Days To Prosperity - How To Profitably Scale A Food Business In 2021 And Beyond. As we transition into 2021 & given how challenging 2020 was, I decided to address the specific questions & challenges listeners sent in. They're organized into a masterclass, 30 Days To Prosperity. How to confidently grow, scale & get the edge you deserve.

Welcome to the Brand Secrets And Strategies podcast session 226. I thought I’d do something a little different as we transition into the new year. Given how challenging this past year has been, I decided to address the specific comments and concerns listeners have been sending in. I’ve organized them into the series - 30 Days To Prosperity. Each day, beginning on the 1st, you’ll get access to a short podcast episode and video designed to give you one quick win that you can build on. By the end of the series you’ll acquire the skills and strategies to take your brand to the next level and beyond. You’ll also be able to revisit the sessions as many times as you need. This podcast is about you and it’s for you! Some of the videos will include additional content as well as illustrations and examples.

Think of this series as a free masterclass. So, who is this masterclass for? It’s for all emerging brands as well as any brand wanting a significant competitive edge. Existing brands should think of this as a checkup for your brand similar to your yearly physical. It’s always a great idea to take a step back to reflect and assess your brands performance and to make improvements as needed.

Optimizing your brands performance will help you in the new year, especially since traditional strategies tend to deliver lackluster results while being extremely expensive. The same cookie-cutter strategies someone uses to sell motor oil will not differentiate your organic baby food.

On the series we’ll discuss ways you can get more bandwidth from your current resources so that you can level the better playing field against the most sophisticated brands. Big brands all have an Achilles heal and I’ll let you know exactly what it is and how to leverage it to your advantage.

You can even use these strategies to get more from your brokers and distributors.

I’ll also give you links to previous podcast episodes, webinars, and videos where CEO’s, industry thought leaders, food entrepreneurs, and founders of successful industry organizations and brands candidly share their insider secrets and advice with you. You will learn from the experts!

To help you get the most out of this series I’ve created a workbook where you can take notes and jot down your daily inspirations. Download the free 30 Days To Prosperity Workbook at RetailSolved.com/30DayWorkbook to help you get the most out of this brand-building series.

Let’s get started. 30 days to prosperity - Introduction.
Welcome to the Retail solved Blueprint to teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits. What You Didn't Learn In Business School

I’ve had the privilege of working with and mentoring hundreds of brands from pre-revenue to multi billions in annual sales. I’ve also help launch several brands and I’ve coached brands as they prepare to pitch including at the natural products expo west.

As an emerging brand, I was shocked at the lack of quality resources to help brands grow and thrive. The sad truth is that the programs out there today won’t teach you how to compete with let alone beat the most sophisticated brands in mainstream. Fortunately, I was trained by the best and I’m going to share what I learned throughout this series and on all of my content. These are the same strategies I used to push around some of the largest and most iconic brands on the planet. They worked for my clients and they can work for you!

A big difference with mainstream brands is that they have deep pockets and they invest heavily in training their teams. Most spare no expense. I was blessed to be trained by both Unilever and Kimberly-clark. We were the dominate US brands in all the categories I supported as a result of working with a well trained team. I’ve updated those skills and adapted them to help give you the edge you deserve while keeping natural natural.

Sadly, those trainings are horribly expensive and out of reach for small natural brands - until now. Think of the Brand secrets and strategies podcast as a natural products accelerator. Here are a couple of the unsolicited testimonials I received.

Scott Jensen, the CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce said that “Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

Seth Goldman, from Honest Tea, and Beyond Meat said that “Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast shed light on getting to shelf … it’s working for HonestTea and BeyondMeat”

And Phil Lempert, the SupermarketGuru said that “Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!” “Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

This episode is just an introduce and a heads up of what’s to come. You’ll want to subscribe so you’ll be the first to get the new episodes as soon as they become available. Please share this masterclass with any brand wanting an edge. Please help me raise the bar in our industry - we rise by helping each other.

For additional inspiration listen to podcast episodes:
SECRETS 87 Peter Burns With ONE Brands & Justins & Hain Celestial, Why It’s Critical To Build Your Brand With A Sturdy Foundation

You will also want to listen to episode 100 where I asked questions like What Advice Would I Give My Younger Self.
SECRETS 100 Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin & Chuck Muth, Insider Secrets

Tip of the day: Commit to continually learning and growing. Don’t allow life’s distractions to derail you or keep you from achieving your goals - your purpose!

Thank you for listening. You can watch the accompanying video on on the podcast webpage and you can get there by going to brand…/session226. Thanks for listening and I look forward to seeing you in the next show.