Important: Brand Secrets and Strategies has been rebranded to Retail Solved. Please swap all BrandSecretsandStrategies.com URL’s with RetailSolved.com. This is now the Bulletproof Your Brand podcast. Thank you for listening!

Focus on growing your business rather than constantly putting out fires. Your Energy & Your Persona Are Reflected In Your Brand & Amplified Through Your Messaging & Your Brand Story. Set Yourself Up For Success In Business By Making YOU A Priority

Welcome to day 4: How To Set Yourself Up For Success In Business.

The Retail solved Blueprint to teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.

If we are meeting for the first time, my name is Dan Lohman. I’ve had the privilege of mentoring and working with hundreds of brands from pre-revenue to multi billion dollars in sales. This a culmination of the best strategies that are working today. I’ve spent years testing and perfecting them to save you valuable time and money while giving you the edge you deserve.

If you haven’t done so yet, download the free 30 Days To Prosperity Workbook at RetailSolved.com/30DayWorkbook to help you get the most out of this brand-building series. Go back and listen to all of the episodes in this masterclass to that you don’t miss anything. The strategies build upon each other in the order of the series. Please share these and help me raise the bar in natural.

I want to take a moment to recap the last episode Surround Yourself With Trusted Advisors and Experts. First we talked about building a solid foundation for your brand, next we talked about understanding your business and then we talked about surrounding yourself with trusted advisors and experts. The point is to help give you the guidance to solve specific issues and problems in your business. The more effectively you follow the advice from my podcast guests and what we covered in the previous lessons, the easier it will be to avoid the problem in the first place.

Imagine being able to focus on growing your business rather than constantly dealing with major problems or putting out fires. The constant chaos can be exasperating and overwhelming - a big reason why so many brands fail. This is why this series is called 30 days to prosperity.

Setting yourself up for success if the focus of today’s conversation.

A good place to start is to identify what your goals and objectives are. We’ll go deeper into goal setting tomorrow so for now lets focus on your goals in broad terms. This will help you when we begin to focus on strategic goal setting.

A food example is Patagonia. They messaging exudes focus and purpose. They set the bar high. Look to them as the example. Listen to SECRETS 204 Birgit Cameron With Patagonia Provisions, Why Regenerative Organic Is An Important Step Toward Saving Our Home Planet to get an appreciation of why this matters and how you can leverage it to your benefit.

What are the different areas your goals cover? Begin thinking about where you need to focus your efforts first, second, third, etc. This is an easy to being prioritizing your objectives. Focus is the key for this lesson. For example you may first need to focus on growing sales in a specific account. Elaborate

Next, you may need to focus on manufacturing to support the demand, and so on.

After that, break down you day. How do you organize it. Where is your focus.

In order to be effective you need to Make yourself a priority. Mind body soul. Exercise eat right reduce stress. Get good rest. That will give you more focus and help you avoid distractions. I ride my bike describe. It resets me and allows me to gain a fresh perspective. Especially when I’m struggling to find answers and clarity

Cg story. Stale category struggling brand strategy was poised to double the brands sales overnight

Your energy mindset are all reflected in the business and the brand. Patagonia exudes confidence and purpose mission aligned.

For additional inspiration listen to podcast episodes:
SECRETS 133 Whitney Lauritsen (Eco-Vegan Gal) & Jason Wrobel With Wellevatr, Brand Health Begins With Your Wellness Elevated

SECRETS 201 How To Explode Sales During A Pandemic, Adam Hertel With Summit Sales Consulting

SECRETS 197 Eric Skae, How To Maximize The REAL Value Of Your Brand To Increase Sales And Profits

Tip of the day: Your Energy And Your Persona Are Reflected In Your Brand And Amplified Through Your Messaging And Your Brand Story. Set Yourself Up For Success In Business By Making YOU A Priority.

I’ve recorded the video which has illustrations and additional information I can’t share on an audio podcast. You can watch the accompanying video on on the podcast webpage and you can get there by going to RetailSolved.com/Session230. In tomorrows show we’ll talk about How To Develop Strategic Goals With Accountability. This episode will build on today’s conversation. Thanks for listening and I look forward to seeing you in the next show.

Adopt A Growth Mindset Choose To Be Relentlessly Optimistic. Your personal health defines the businesses success. Your business is a reflection of your, your energy, your attitude,