Important: Brand Secrets and Strategies has been rebranded to Retail Solved. Please swap all BrandSecretsandStrategies.com URL’s with RetailSolved.com. This is now the Bulletproof Your Brand podcast. Thank you for listening!

Knowledge is power - especially in this industry. Raise above your competition by becoming the trusted go-to resource retailers turn to get the edge they deserve. Don’t rely on the cookie-cutter strategies others rely on - stand out on the crowded shelf

Welcome to Day 20: Knowledge Is Power, How To Win At Retail

The Retail solved Blueprint to teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.

If we are meeting for the first time, my name is Dan Lohman. I’ve had the privilege of mentoring and working with hundreds of brands from pre-revenue to multi billion dollars in sales. This a culmination of the best strategies that are working today. I’ve spent years testing and perfecting them to save you valuable time and money while giving you the edge you deserve.

If you haven’t done so yet, download the free 30 Days To Prosperity Workbook at RetailSolved.com/30DayWorkbook to help you get the most out of this brand-building series. Go back and listen to all of the episodes in this masterclass to that you don’t miss a thing. The strategies build upon each other in the order of the series. Please share these and help me raise the bar in natural.

I want to take a moment to recap the last episode - How To Become An Expert In Your Retail Partner * account penetration from turnkey course

Topic: Knowledge Is Power, How To Win At Retail
Two kinds of knowledge 1) book smarts 2) street smarts. Examples and the difference. Most brands reply on book smarts with canned topline reports and canned insights. Why street smarts will set you apart.
Reminder - retainers want three things. Savvy retailers might even reward brand willing and able to be a category leader - what that means.
Example: How your new skills reduce out-of-stocks which embarrass your retail partner * your brand has your name on it * make it easy and safe for retailers to look to you for results - exceed their expectations. Remind how I would challenge retailers to trust me and how it payed off.
Leverage these skills to gain the edge you deserve. This also makes it easier for retailers to say yes to your recommendations and it make your brand more attractive to investors - remove the risk

For additional inspiration listen to podcast episodes:
SECRETS 30 How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need & Want, Dan Lohman With Brand Secrets And Strategies

SECRETS 76 Proven Merchandising Strategies Used By Category Leaders That Win Over Retailers, Dan Lohman With Brand Secrets And Strategies

SECRETS 78 Scott Jensen With Rhythm Superfoods & Stubb's Legendary Bar-B-Q, Leveraging Mainstream Best Practices To Build Two Legacy Natural Brands

SECRETS 113 Tim Forrest With Tim Forrest Consulting, The 9 Essential Pillars For Sales Success

Tip of the day: Knowledge is power - especially in this industry. Raise above your competition by becoming the trusted go-to resource retailers turn to get the edge they deserve.

I’ve recorded the video which has illustrations and additional information I can’t share on an audio podcast. You can watch the accompanying video on on the podcast webpage and you can get there by going to RetailSolved.com/Session246. In tomorrows show we’ll talk about How To Know The Value Of Your Promotions - Prioritize Trade Marketing.

This episode will build on today’s conversation. Thanks for listening and I look forward to seeing you in the next show.