Important: Brand Secrets and Strategies has been rebranded to Retail Solved. Please swap all BrandSecretsandStrategies.com URL’s with RetailSolved.com. This is now the Bulletproof Your Brand podcast. Thank you for listening!

Begin with the market basket & work backward. Shoppers buy multiple items each trip. Make it easier for them to find and buy your products along with all of the other items in their basket wherever they shop. This is how you close gaps & maximize sales

Welcome to 29: Look For And Close Category Gaps And Opportunities

The Retail solved Blueprint to teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.

If we are meeting for the first time, my name is Dan Lohman. I’ve had the privilege of mentoring and working with hundreds of brands from pre-revenue to multi billion dollars in sales. This a culmination of the best strategies that are working today. I’ve spent years testing and perfecting them to save you valuable time and money while giving you the edge you deserve.

If you haven’t done so yet, download the free 30 Days To Prosperity Workbook at RetailSolved.com/30DayWorkbook to help you get the most out of this brand-building series. Go back and listen to all of the episodes in this masterclass to that you don’t miss a thing. The strategies build upon each other in the order of the series. Please share these and help me raise the bar in natural.

I want to take a moment to recap the last episode - How To Create A Sustainable Advantage For Your Business, Know Your Competitors Strategies.

Topic: Look For And Close Category Gaps And Opportunities

We’ve covered a lot though out this series and now it’s time to bring it all together. For this lesson there are two things we need to focus on
shopper need states
Market basket

Why this matters.

For additional inspiration listen to podcast episodes:
SECRETS 89 Madeline Haydon With Nutpods, The Importance With Having A Solid Digital Brand Selling Strategy. Digital strategies give brands an equal voice against their largest competitors, leveling the playing field. The ability to create a connected community united around common needs, beliefs, and values is the most powerful way to amplify your brand’s voice. SECRETS 89 Madeline Haydon With Nutpods, The Importance With Having A Solid Digital Brand Selling Strategy.
SECRETS 93 Doug Brent With Made In Nature, Profitably Bridging The Gap Between Perimeter & Center Store. Snacking has changed the way people think about meals, sometimes as a meal replacement. Shoppers want healthy options they can trust from authentic brands. Produce is the bridge into center store. Success favors brands positioned to meet shopper's needs. SECRETS 93 Doug Brent With Made In Nature, Profitably Bridging The Gap Between Perimeter & Center Store.
SECRETS 191 Phil Lempert The Supermarket Guru, How The Pandemic Is Changing Retail & How To Remain Relevant To Shoppers. No one knows what the future holds & what retail will look like tomorrow. We still need to eat & food retail plays a critical role in how we feed our families. Brands & retailers need to partner to make the shopper journey convenient, easy, and friendly. SECRETS 191 Phil Lempert The Supermarket Guru, How The Pandemic Is Changing Retail & How To Remain Relevant To Shoppers.
SECRETS 258 Proven Strategies To Drive Sales Growth At Retail, Enzymedica CEO Scott Sensenbrenner. This episode may not yet be be live depending on when you listen to this so keep checking back. Want a significant sustainable competitive advantage? Retailers want and need actionable insights they can’t get from other brands. Savvy retailers might even reward those brands with incremental opportunities. Become an invaluable retailer partner. SECRETS 258 Proven Strategies To Drive Sales Growth At Retail, Enzymedica CEO Scott Sensenbrenner
SECRETS 261 Plant Jammer - How To Build A Connected Community & Gain Loyal Shoppers With Michael Haase. Design a unique experience to make a deep long-lasting connection with shoppers. Give them ownership through discovering new & creative ways to celebrate your brand through personalized recipes. Empower them to rewrite your brand story in their own voice. This episode may not yet be be live depending on when you listen to this so keep checking back. SECRETS 261 Plant Jammer - How To Build A Connected Community & Gain Loyal Shoppers With Michael Haase.

Tip of the day: Begin with the market basket and work backwards. How can you make it easier for shoppers to find and buy your products wherever they shop.

I’ve recorded the video which has illustrations and additional information I can’t share on an audio podcast. You can watch the accompanying video on on the podcast webpage and you can get there by going to RetailSolved.com/Session255. In tomorrows show we’ll talk about Help Your Retail Partners - What Retailers REALLY Want!.

This episode will build on today’s conversation. Thanks for listening and I look forward to seeing you in the next show.