Description

Learn how to hold brokers accountable to YOUR strategies to drive profitable sales growth while remaining captain of your ship (brand)

Are you completely satisfied with your brokers results? Do their results meet with your expectations?

Let's be honest, brands have a love/hate relationship with their brokers (and agencies). They work for you but how often do you feel that your brand is a priority to them? Do you wish you knew how to hold them accountable and leverage them to explode sales?

Results matter! Exactly why you need this course.

These are the questions I get from brands of all sizes. You see, I believe that your brand needs to own your strategy in-house and leverage their brokers/agencies to execute it on your behalf? This is the best and the most effective way to maximize sales and profits while giving you a significant and sustainable competitive advantage.
This course is an in-depth, deep-dive into leveraging your relationship with brokers to increase sales, maximize distribution, amplify your merchandising effectiveness, and much much more. This course includes much of the content I share with brands at their national sales meetings.

in this Masterclass

YOU WILL LEARN

1. The pros and cons of working with a broker or agency

Most brands have a love hate relationship with their brokers. This is due primarily to poor communication and unrealistic expectations. Learn what you need to know to get a high ROI from your broker

2. Why you need to OWN your brand strategy and not farm it out

Brands should NEVER farm out their go-to-market strategy. You put all your creativity, passion, and love into creating a product that is going to change the world. Your go-to-market strategy should be every bit as creative. Brokers tend to use cookie cutter strategies – the same strategies they use for all brand they represent. Learn how this can impact your brands and why this matters

3. How to maximize sales with a broker or agency

A broker is an extension of your brand. They are your external sales team. They can be a tremendous resource when managed correctly. Learn strategies to drive sales while holding them accountable

4. My favorite strategies for maximizing broker effectiveness

What gets measured gets done! Having the right tools and strategies to guarantee effective retail execution is your key to success

5. How to improve your brand's value to retailers and investors

The valuation of your brand determines the terms you use to negotiate with investors. A better valuation opens your brand to more strategic investors and greater opportunities

6. How to level the playing field between you and your most sophisticated competitor

Leveraging True Category Management with your broker team can be the great equalizer between brands of all sizes. It can give you a significant and sustainable competitive advantage. Learn how to explode sales and profits with strategies other brands overlook

7. And much more, …