Description
Product trials are the best way to gain new customers, when done right. Maximize results with proper planning and execution
Your success as a brand relies on your ability to market it effectively. In-store trials, when done right, can add rocket fuel to your sales. It can also open new doors to partner with savvy retailers. Most brands overlook this – learn why this matters
You will learn:
- How to make it easy for customers to fall in love with your brand
- Hint: There is a better way to make it easy for shoppers to buy your products! Customers hate shopping trips that feel like scavenger hunts. Product demos provide a unique opportunity to sample your product
- 2. Strategies to dramatically grow sales with in-store marketing
- In-store marketing provides an opportunity to get the undivided attention of your shopper. This is THE very best opportunity for you to get to know them, make a personal connection, and get realtime feedback about your product
- 3. How to maximize product demos to drive everyday sales growth
- There is a right way and a wrong way to do product demos. Most brands overlook strategies to maximize each and every selling opportunity. Learn why this matters and how you can use product demos to gain a significant competitive advantage
- 4. How to convert occasional customers into loyal evangelists
- Shoppers want to feel special and they want to be appreciated. Give shoppers what they want and make it easy for them to find it. Sounds simple and it is. Traditional strategies overcomplicate the shopper's journey. Let’s fix this!
